We’re in the era of ‘If you don’t post about it on socials, did it even happen?’ so it’s not surprising when you’ve spent lots of money putting on an event, you also want an after movie to post on socials, in email newsletters or on their website to remind the visitors what a brilliant event it was. But how do you even go about filming an event and what makes a good event highlights video?
Choose your kit
When filming an event, you will rack up a decent number of steps from always being on the go. The last thing you want is to have to lug around super heavy equipment all day so travelling light is key. Our go to kit includes our camera, two lenses (one for wides one for getting close ups of speakers on the stage) and a gimbal for some funky fly through shots of the venue.
What do I film?
There’s usually a lot going on at events, a lot more than one person can possibly cover. The key here is to try not to capture absolutely everything that is happening but rather the overall vibe and energy of the event. Try and catch moments of people smiling or looking engaged, speakers talking passionately, busy aisles. Take a wander around the event a few times, see if anything catches your eye – colourful branding, interesting people to interview, unique angles or viewpoints of the venue. Remember you will need more footage than you think to be able to put a good video together so don’t be afraid to overshoot.
The edit
The event is over and now you’ve got to create something from your footage. You want to make the event look as exciting as possible so sort though your footage and pull out any cool moments you managed to capture. Set it to some upbeat funky music and you’ve got yourself a basic edit! Being able to stretch out your content is so important nowadays so it’s worth thinking about how you can get the most out of your content. Could you make mini reels from each aspect of the event eg. one reel of the keynote speakers, one of the stalls, one of some vox pops answers. This just makes the content stretch that little bit further and feels like you’re getting much more than one video out of the filming day.
Hopefully that leaves you feeling more clued up on how to begin documenting an event. If all of this sounds wonderful (but way too much effort) then you can have a peek at our event coverage here and chat to us here about how we can handle it all for you.
