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Video content tips

Subtitle safe zones for social video

Nearly every platform on social media uses subtitles nowadays. Youtube, TikTok, LinkedIn, the list goes on. Adding subtitles and captions to your videos isn’t essential but, they are great if you’re wanting to increase accessibility or to play into the algorithm. Each platform has their own ways of uploading, displaying and formatting these subtitles so […]

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Video content tips

The most underrated tools in our camera kit

When people talk about what you need to have in your video production kit, you will often find a list of the most expensive and newest camera kit, lenses and accessories. While yes, they are the essentials, there’s some items that deserve more of a shout out. The unsung heroes, the items that certainly don’t […]

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Video content tips

How to speak confidently on camera

For many, the prospect of speaking in front of a camera is as daunting as the act of public speaking itself. Whether you’re a seasoned professional or stepping into the spotlight for the first time, the challenge remains the same: delivering your message confidently and authentically. As someone with a rich background in TV production, […]

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Video content tips

What is an SRT file?

Sorry for the thoroughly un-sexy title, but this is a VERY important question when it comes to digital video. In my opinion, anyone responsible for publishing video content on social media for a brand or organisation needs to know what SRT files are, and how to use them. An SRT file works hand-in-hand with a […]

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Video content tips

How we’re embracing AI in our video production

It seems like everyone and their nan is talking about AI at the moment. But how is it impacting video and how can we use it to our advantage? We’ve been subtly embracing AI within our video production for a while now and we love trying out new features to see how it can improve […]

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Video content tips

3 easy ways to create better DIY video content

We all know video content is an essential tool that can be used by almost any business to engage potential customers, boost brand awareness and strengthen brand identity. So if you haven’t tried it out for your own business yet…why not?! But if you have, and you’re now looking to improve what you’re putting out […]

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Video content tips

3 ways to post video content on Instagram

There are two crucial things to understand when it comes to posting video on Instagram. If you want, feel free to jump straight to the full version of this blog. Firstly, in the company’s own words, Instagram is no longer a square photo-sharing app. In its insta-infancy, it was all about putting vintage filters on beautiful […]

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Video content tips

How to add subtitles to social media video content

Updated 03/02/2023 (first published September 2020) 85% of Facebook videos are watched without sound Buffer Like it or lump it, most social media video content is viewed without any sound. In most cases, that means some form of subtitles is absolutely essential if you’re hoping to get any reach or engagement. This handy guide will […]

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Video content tips

5 video content trends to watch out for in 2023

As always in the world of the internet, changes come thick and fast. One minute we’re told to keep videos short, the next it’s all about long-form content. You’re having fun sharing square photos on Instagram, only to be told it’s “no longer a square photo-sharing app”. Come on, The Internet. Slow down and let […]

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Video content tips

How not to upload a video: 5 things everyone gets wrong

I originally wrote this as a guest blog for the lovely people at Marketing Stockport, but I’m posting it here as well as I think it’s required reading for anyone working in marketing or communications who might need to upload video content from time to time. The golden rule is to take your time. Don’t […]