Video content tips

How to speak confidently on camera

For many, the prospect of speaking in front of a camera is as daunting as the act of public speaking itself. Whether you’re a seasoned professional or stepping into the spotlight for the first time, the challenge remains the same: delivering your message confidently and authentically. As someone with a rich background in TV production, I’ve seen first-hand the transformation that individuals undergo with the right guidance. The secret to a powerful on-camera presence isn’t just about the content of your speech but also your delivery and connection with the audience. This blog will dive into effective techniques to ensure you’re comfortable, articulate, and engaging when the camera starts rolling.

1. Create a friendly environment

The actual space where you record can significantly impact your comfort level and your on-camera performance. To make the environment work for you, prioritise comfort and familiarity. Arrange the space so it feels inviting: a well-lit room, comfortable seating, and a quiet atmosphere can help set the right tone. If you’re able to, spend time in the space to get used to the environment. This familiarity can help reduce anxiety associated with the unknown.

2. Find your voice

One of the most effective ways to connect with your audience is by being genuine. Remember, the camera is merely a conduit between you and your viewers. Before filming, practise speaking about your topic passionately as if you’re explaining it to a friend. This exercise can help you find the natural tone and pace that resonate with your authentic self. It’s easy to fall into the trap of memorising your script word for word, but this can lead to a stiff and unnatural delivery. Instead, focus on understanding the key points you want to communicate. By internalising the essence of your message, you can speak more freely and naturally, allowing your personality to shine through.

3. Build connection

While you may not interact with your audience in real-time, creating a rapport is still crucial. Imagine speaking to one person rather than a faceless crowd. This visualisation can make your delivery more personal and engaging. Additionally, practise making eye contact with the camera lens; it serves as the eyes of your audience, helping forge a stronger connection.

4. Positive self-reinforcement

Being your harshest critic is normal, but positive self-talk before and during your recording can boost your confidence. Acknowledge what you’re doing well, and gently remind yourself that perfection isn’t the goal — connection is. This mindset can help alleviate the pressure to perform flawlessly.


The journey to becoming comfortable on camera is both technical and emotional. By creating a supportive physical environment, embracing your authentic voice, simplifying your message, and fostering a connection with your audience, you can transform the camera from a daunting obstacle into a powerful ally in communication. Remember, the ultimate aim is not to deliver a perfect speech but to share your message in a way that resonates and connects with your viewers.

By Jamie Swaby

I'm an experienced video producer/director with credits across some of the biggest BBC, ITV, and Channel 4 shows/brands. With over 10 years of industry experience across multiple departments, I've been able to gain a well-rounded set of skills that help me communicate clearly with and help our clients take their digital content to the next level. In my spare time, you'll usually find me either working out, at the cinema, or mapping out the best coffee spots in Manchester... but I'm probably at my happiest whilst playing video games on the sofa with my little girl.