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Business Video projects

How to make a security camera look sexy

Close-up of the MaxxOne logo on a dome-shaped security camera.

Yes, that was my brief for this promo video for MaxxOne‘s new Starlight Dome Camera. This is state-of-the-art tech (it can record colour images in almost complete darkness) so my client wanted me to recreate the feel of an Apple advert. Cool, trendy and sexy, outlining the product’s cutting edge features in text form.

See for yourself – sexy or not? My previous promo for MaxxOne is here, if you’re interested.

By Ben Horrigan

I've been producing digital content since 2012, primarily for flagship BBC brands like Blue Peter and BBC News. Now I run Studio 91 Media, a video production agency on a mission: to create content that is good for platforms, good for people and good for the planet. When I'm not behind a camera, I can often be found playing cello at weddings or riding a three-wheeled cargo bike called Babs.