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Video Video content tips

What I have learned as a 24-year-old videographer

Over the last 7 years I have learned something… being a videographer can be mentally and physically demanding at times. From 12 hour shoots, to multiple complex pieces of equipment to monitor. From time management efficiency to creating relationships and developing personal skills with clients. From pre-production to post, the job of a videographer can be tough…but I wouldn’t want it any other way.

As a young videographer, I have learned so much throughout my career and if I can give one important fact to the audience it is this… You will learn something new on every project you do, and sometimes it can be painful.

This is an incredibly important point that has helped me since I first picked up a camera. The reason for this is because videography can be a complex and demanding job and things can easily go wrong. SD cards can break, cameras can overheat, mics will rustle or audio can peak, lighting might not be perfect. Things can go wrong, so it is important to know this early on and be aware of it. Check out my 2014 showreel.

During my first few free jobs as a videographer, I began writing down the pros and cons of every shoot I would work on and how I could improve for my next shoot. This could be a simple thing from changing my f stop for a certain angle of shot, to working on my directing skills and being clearer to the client. I have found this incredibly useful for me over the years and has really helped me become a better videographer. Check out one of my videos from 2017 when I first started using my own equipment.

As a few years passed by, I learned more about equipment and the importance of purchasing the correct equipment to work with other kit. However I learned this pretty quickly, buying the best equipment won’t make you the best videographer. You need to learn how to use what you have got, don’t over complicate things. I really think this was important for me and made me wiser with my visual choices when working on a project.

I believe my creative speciality lies primarily in creating wedding films. I have learned most of my skills over the years, as I am filming a live event, something very different to a staged shoot. This can be both a pro and a con as I will need to be on the ball and have great time management skills. Over the years my skills within wedding videography have sculpted my video skills on other projects. The main 3 skills I have developed over these shoots would be time management, creative style and building a relationship with the client.

I often look at a day’s work and think of myself going into an auto-pilot mode, where I just focus on what needs to be done. I really find this freeing in some way. Please check out one my wedding films I made in 2019. I think my work has really has developed since my first showreel in 2014.

It is important to look at other videographers as inspiration, not as a threat. With this mindset I have been able appreciate other work out there and play with their styles in my own work. For example I watched 3 wedding videographers for years as I built up my portfolio.

As a videographer, I have learned the importance of being pro-active, pushing myself into filming content I haven’t done before. I really believe that making my own content requires many skills and develops my craft.

A last note from me, it is important to go easy on yourself. I am always aware of the things I need to work on, but that’s the exciting thing…to keep working and improving on my skills. One problem creatives all may be familiar with, we sometimes strive for perfection and fail to meet it and we end up not liking our work. That is the mystique of art. I remind myself to pick myself up and create more content. It may take patience but it will be worth it to look back at the art you have created.

I hope you found this personal blog insightful and motivational for anyone working in their own craft at an early stage in their career. Just remember to look at how far you have come already and keep on striving towards your goals.

If you are looking for a great video company to create some inspiring content for your brand, get in touch with us.

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Case study Video

Kids react to Eurovision

Once upon a time, back in May 2020, I was meant to travel to Eurovision to film social content with the EBU’s digital team. Of course, that wasn’t to be, and 2020 became the first year in the history of the Eurovision Song Contest that the Contest didn’t go ahead.

Thankfully, I still had the chance to get involved in the 2021 edition of the Contest. Sure, I only got to travel as far as Media City in Salford, but it was a lot of fun all the same. The BBC’s Eurovision social media team commissioned me to produce a video of children reacting to classic moments from Eurovision’s recent history. It was part of a wider campaign to pique young adults’ interest in the Contest, and boost its already plentiful viewing figures.

Along with a small crew, we interviewed about 20 children in a day, asking them questions and capturing their reactions to everything from Finnish rockers Lordi to a dancing gorilla. I turned around the edit in a couple of days, in time for the big build-up to the Eurovisional final. It made a big impact on social media, garnering over 200,000 views on Facebook as well as a tonne of engagement. Here it is – enjoy!

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Video Video content tips

How are brands using video on different social media in 2021?

There are so many outlets for video these days; YouTube, TikTok, Snapchat, Facebook, Instagram, LinkedIn, just to name a few. But what are brands doing differently on each of those platforms, and why? Let’s take a look at how some brands are using their social channels to really push unique original content.

Patagonia on YouTube

In 2021, Patagonia released a documentary video on their YouTube channel. The film is about the citizen-led community-energy movement in Europe and the visionaries lighting the way. Patagonia have launched a campaign to support community-owned energy across Europe.

Publishing this video on YouTube has proved successful, with over 299,000 views in just 8 days. The documentary is a perfect fit for YouTube as the video is long-form content. A video of this length might struggle on other platforms to get the same reach. The clothing brand can utilise its modern aesthetic style to attract its target market of young people.

Vessi on TikTok

Waterproof shoe designer Vessi decided to go bold and adventurous on TikTok with their brand. Instead of sitting back and leaving consumers to find out their effectiveness, Vessi went all out to show how much damage the products could take.

In their videos, Vessi shoes undergo ‘quirky’ testing from consumers jumping in puddles, to walking in dirt, to pouring wine, green beer and coffee on their shoes. And guess what, the shoes don’t suffer.

Snappy, self-shot and straight to the point, this type of content sits really comfortably on TikTok. The ‘wow’ factor of seeing the shoes in action gives viewers a reason to share the videos and to seek out the next Vessi experiment.

@vessi

If you happen to spill green beer on your Vessi Weekends today… admire those dry socks & pop them into the wash😉🍀 #vessiweekend #stpatricksday

♬ original sound – Jessica P Creation

Nike on Instagram

Nike have utilised the importance of promoting beautiful storytelling to their audience through their Instagram channel. The short-form video pieces use a variety of contributors, from household name Nike athletes and younger athletes starting in their career, to everyday people who wear Nike clothes. Through their content, the company promotes the importance of equality and diversity within the world of sport.

Nike’s video content on their Instagram channel isn’t to sell specific products, it is instead designed to make the audience feel part of the family. Note the minimalist use of text graphics, and the way the content is enhanced by audio without relying on it too heavily. It feels beautiful and cinematic, yet social native at the same time.

Mashable on Snapchat

With 11.4 million subscribers on Snapchat, Mashable targets a dedicated audience who are passionate about gadgets, smartphones and social media.

Mashable is the go-to place for the latest news on tech, gadgets and more. Their Snapchat distills their website content into quick, digestible stories. They stand alone, while also drawing users to the website to read more.

This is Engineering on Twitter

In recent years, there has been a dramatic shortfall in students pursuing a career in engineering in the UK. However, the #ThisIsEngineering campaign is seeking to combat this rising problem.

The campaign showcases video content of engineers speaking about their passion of engineering in areas like sport, technology, and design. And thanks to Twitter’s emphasis on discussion, the video content becomes a jumping-off point for engagement between students and the brand. The video content utilised on Twitter highlights a great way for an organisation to target an issue that is currently spreading across Britain.

Searchie on LinkedIn

Searchie is a recruitment platform based in Dubai. Searchie are a cool example of a brand using their LinkedIn page specifically to target their professional audience with a regular stream of video content released on their feed. The aim of the content is to give the company a strong reputation for being experts in the field of recruitment.

Searchie also offer LinkedIn live knowledge sharing sessions by exploring the opportunities and methods included in the broad subject of their space. Executives and leaders in their brand are regularly interviewed and their episodes are broadcast on a regular schedule.

We hope you found this blog useful and insightful. When it comes to social media video production, we really know our stuff. So if you want your content to make a real impact, we’re here to help.

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Video Video content tips

How to use slow motion to create emotion

Slow motion video has been a phenomenon for years, it’s not something new. If you go way back to the early days of film and flick through different films, documentaries, sport broadcasts etc… you will find glorious and impactful slow motion scenes.

When watching a video, do you ever stop and notice the frequency and way slow motion is utilised for certain shots? This is because slow motion is a great and simple way to make a video or scene more impactful, dramatic, intense and artistic. It’s pleasing on the eye and it draws viewers in. With slow motion, time is almost frozen and you’re taken along for the ride. It’s an amazing tool – use it! To whet your appetite, here are some great examples of slow motion utilised in cinema:

Is slow motion just for Hollywood?

Well, no! Thankfully we are blessed with incredible tech these days. Slow motion settings are compatible on almost all camera, phone and tablet devices! You don’t need to go high-end and purchase the most expensive camera out there. It is true that the higher you search you can find more cameras with a higher frame rate…but the specs we see on most mid-range devices definitely do the business! Which means you can create stunning slow motion video content on a budget. From your GoPro to your DSLR to your phone, chances are you’ll have access to a high frame rate camera that will deliver the slomo goods.

Let’s get technical…

Humour me for a second while I talk about the numbers. If you film at normal speed with the native camera app on your phone, chances are it’s shooting 30 frames per second (fps). That means that every second, the camera is capturing 30 images. When played back, these 30 images create smooth motion in real time.

When you go into slomo mode, either in your native camera or a dedicated video app, you’re increasing the frame rate. You might be shooting in 60, 120 or even 240 fps. When that’s played back at 30 fps, each second of what you captured becomes 2, 4 or 8 seconds long.

As well as looking cool and a bit ‘arty’, slow motion is an easy way to make handheld footage appear more stable. As well as slowing down the subject, you’re also slowing down the movement of the camera itself, which can smooth things out and cover a multitude of sins.

Slow motion is best used sparingly, for scenes that really portray emotion. Examples of this could be a group of people celebrating and dancing, or a person in despair running towards the camera. When there is a lot of action or fast movement, slomo draws the viewer in and shows them more detail.

Used correctly, slow motion can leave the audience feeling inspired, drawn in and focused on the scene, which is something every creative wants to bring to fruition…powerful, enchanting story telling.

Apps that will aid your slow motion filming

For most people, the slow motion mode in the native camera app is more than enough to capture great artistic content. 

However, once you’ve mastered the basics, consider going a step further. Apps such as Filmic Pro, Moment Pro Camera or MAVIS (iOS) give the video maker manual control, which can really spice up video work and make it look more professional. As well as frame rate, these apps let you change the aperture, focus, shutter speed, picture profile and so on.

We hope you found this blog insightful and enlightening, and we’re here to help if you need to bring the professionals in for your next slow motion masterpiece! unique creative slow motion spark in your video content, please with us!

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Case study Charity Impact Video

Thanking Bury’s heroes

Bury Council have been really interesting to work with, because we’ve been producing video content for them throughout the pandemic. Think back to April 2020. The early days of the first national lockdown. That’s when my path first crossed with Nicola Appleby from Bury Council’s comms team. She mentioned that she had come across my guest blog for Mike Pye + co about how to film yourself using a phone. She had adapted it to send to councillors. Suddenly these people had a need to film themselves that had never really been part of their jobs before.

By the end of the month, we were editing films for Bury’s social media. The content used footage shot by various staff and volunteers, thanking “#TeamBury” for all the amazing work they were doing.

We’ve produced several films for Bury Council since then, using a mix of user-generated content and professional footage. The latest piece of work involved two videos. The aim was to thank volunteers and carers, and mark a year since the pandemic was declared. I spent three days travelling around Bury with Nicola, gathering footage, and Will spent the weekend editing the footage.

As many of our contributors pointed out, there are many of people in the borough who are carers but don’t even think of themselves in that way; they simply get on and do it.

The result is two pieces of content we’re extremely proud of, featuring some truly inspirational people. People like Tina, who is risking her own health to run a food bank, the lovely smiley volunteers at Trust House in Whitefield, and retired nurse Elaine who goes above and beyond to care for her husband.

We love producing video content that tells real stories, with clients who want to make the world better. This project in particular is one that will stay with us for years to come. It marks a period in history when times were hard but when staggering numbers of people stepped up to look out for those around them.

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Video Video content tips

5 reasons why you should stay positive about making video content during 2021

The COVID-19 pandemic has been incredibly tough for people across the world. It’s not just the health crisis itself, it’s the general sense of doom and gloom and uncertainty. As a marketer or business owner, you might not really feel like putting video content out there right now. Maybe you feel like nobody will care what you have to say. Perhaps you’re being extra careful with your marketing budget, which is understandable given where the economy is headed. However, when it comes to video there are so many reasons to be optimistic about the year ahead! So here are 5 reasons why you should stay positive about making video content during 2021.

1. Video is more important now

Don’t forget that consumers are still spending, we still love watching good video content, and people generally have more time on their hands. Here are some reassuring stats about the state of video content marketing in 2021:

Video remains a key priority for marketers with usage and spend both, overall, increasing slightly throughout 2020, and plans to increase again in the next 12 months.

91% of marketers feel the pandemic has made video more important for brands.

Marketers feel more positive about the return on investment offered by video than ever, as it continues to strongly influence traffic, leads, sales, and audience understanding.

Wyzowl

2. This is the time to try out new creative ideas

So we can all agree that video is still a really valuable marketing channel. But budgets are still incredibly tight, and video costs a fortune, right?

The pandemic has impacted the video marketing landscape in contrasting ways – while video is generally seen as a more necessary tool by both marketers and consumers, many have seen budgets restricted and plans shelved.

Wyzowl

Actually, maybe it’s not time to stop doing video, but simply to change the way we do it. Now more than ever is the best time to try out new creative ideas for videos, such as new styles of filming and editing. We should strive and thrive during these tough times in our artistic approach to making amazing video content.

If we’re on a budget, maybe there’s still a creative way to get the results we need. In the same way, if restrictions cause our filming plans to be shelved, is there an alternative approach that doesn’t require any filming? 2021 is the year for new video content creation ideas to shine.

3. Consumers are watching video content more than ever

The average person will spend 100 minutes each day watching online video in 2021.

Zenith Media

The pandemic has overwhelmingly increased the amount of online video people watch.

Wyzowl

Write this one down, it’s a good one. As the quotes insist, consumers are watching video content MORE than ever. This is inspiring for video creators out there, we are in demand!

So let’s grab the opportunity with both hands like we did in 2020. We saw creators and marketers completely revitalise their video content production and strategies as the consumer wanted more. A great example of video content reaching the consumer would be TikTok, which exploded into popular consciousness in 2020. Consumers are craving more in 2021, so let’s give it to them.

4. Video is exploding with new trends

More than 99% of current video marketers told us they’ll continue using video in 2021, and 96% plan to increase or maintain their spend (again, up slightly from 95% last year.)

Wyzowl

In 2020, we saw an amazing rise in creativity of video content, with new trends creating a buzz over all social media channels. As a market, video content has become more creative than ever!

You only have to look back over the last year to see how different ideas have helped push new video content out there to the audience. Examples such as user-generated content like mobile phone pictures and videos from the general public being used in advertisement. Or iconic scenes from nostalgic films being implemented into advertisements. Animation has been another massive area. Not to mention Zoom events and the various other types of live stream.

5. We have more time to learn

Here is the last key point to take away from this blog. In these unprecedented times, we have the opportunity to develop ourselves as individuals in the skills we know and the skills we don’t.

Now is a great time to try something new, get out of your comfort zone within video production.

As creatives, we all know there is always room for improvement. Video production is an art form and takes time to master. Whether making short form content on your phone or filming on location with your camera and equipment, you always want to improve on your video skills.

Thankfully the internet is here to help us out. Phew! There are thousands of online educational videos, articles, blogs, books you can look at to develop your expertise in video production. Check out this brilliant tutorial video as an example.

You can even binge watch a Netflix series and take notes of the creative approach of filming, framing, storytelling and editing. How good is that! Netflix can be your homework.

You can even set aside an hour a day to dedicate yourself to learning about cameras, editing software, lighting, audio, directing or producing, pre-production, social media video trends or many more techniques…the possibilities to learn are endless and you will thank yourself in the long run!

So, despite the adversity we’re facing at the moment, we hope these 5 quick points have helped you stay positive about your video content plans for 2021. Right now, the level of creativity all around us is astounding. Time and time again, we have pushed aside boundaries that we had always assumed were there. At times we have had to strip back, and at others we have strived forward with bold new approaches.

If you found this blog insightful, and you’re looking for a bit of unique creative spark in your video content, please get in touch with us!

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Video Video content tips

How to get great music for your video content

This might be stating the obvious, but music can make or break your video! It is essential that you use good quality music in order to enhance what’s happening visually and maximise the audience’s emotional response.

However, sometimes it’s hard searching the web for the safest sites to source music. Many people make the mistake of using commercial music, which puts you at risk of your video or channel being taken down. Others settle for free music, which can often mean compromising on quality.

In this blog we will show some of the you a number of subscription-based, one-off licence and free music libraries that supply incredible music content. We will also look at the importance of double-checking the licences involved when sourcing library music.

5 of the best music libraries

So here are 5 of the best music libraries out there: Soundstripe, Music Vine, PremiumBeat, Artlist and Epidemic. If you are a frequent video creator and want consistently great music in all your videos, it’s well worth opting for a subscription, which all of the above offer. This lets you use as many tracks as you need, for a fixed monthly or annual fee.

However, if you’re working on a one-off project or you want to use music tracks from different libraries, you generally have the option to just pay for one track. The choice is yours!

All these libraries supply a brilliant variety of music genres, from hip-hop to punk, from classical to rap, and from jazz to acoustic. You will be amazed by the number and variety of tracks on offer to help push your video to the next level! 

My personal favourite is Soundstripe. With a user friendly website and plenty of information on the creators and musicians, it is a user-friendly music library that covers all of my video needs.

If I want to source a low tempo track for a wedding video edit, or a high tempo track for a corporate video, hundreds of songs appear.

Soundstripe even has its own personalised, favourite and newly released collections for its users to grab. It’s not just music either; Soundstripe also has a video and sound effects section, full of really good stuff. In theory you can make an entire video just using material from Soundstripe.

Overall, for most video creators, these music libraries are by far the most used and effective tools for video content, as they hold thousands of diverse and engaging music tracks and sfx. If you want to highlight your creative style and take your videos to another level, for the monthly or annual price…it really is worth it!

Free music libraries

But what about if you’re on a budget? Well no problem, there are also free music libraries out there too. Audio Library is the most popular free music library with over 3.73 million subscribers on YouTube.

Audio Library also has plenty of genres to sink your teeth into. It’s probably the best out there, although there are other free music libraries out there such as Bensound and Purple Planet.

However, it is important to remember they do not offer the same level of choice or quality in the tracks they release on their sites. This may or may not suit you, but the choice is always yours. Another thing to bear in mind is that some of these options might be free for personal use, but require you to pay if you’re using the music for commercial projects. Which brings me to the next point…

Licensing

Okay, so now you have the music library of your choice. Now let’s talk about licensing. 

Music copyright designates legal ownership of a musical composition or sound recording. This ownership includes exclusive rights to redistribute and reproduce the work, as well as licensing rights that enable the copyright holder to earn royalties.

Soundcharts

The vast majority of music is copyrighted and the reason you need to license it is because it is someone else’s property, not yours. In order to use the desired music track, you must have a license to use it legally. If you don’t, you can run the risk of having your video taken down, your company’s reputation damaged, or at worst, being sued. You really don’t want to go down that route. 

So what’s the best thing to do? Get the licence and save yourself the trouble! When you sign up to a subscription on Soundstripe, for example, getting the licence is simple. All you need to do is pick your desired music track then click the licence button. Then you will be asked what your project is called and what sort of content it is (e.g. a wedding, a movie, a live stream, etc.)

You can then generate a one-time licence, which is your proof that you’ve got the right to use that track for the project you specified. After this, you are able to download the track and it’s yours – for that video only. You need to generate a licence each time you use a track for one of your videos, regardless if you have already downloaded the file. Don’t forget this!

Remember this is similar for all types of music licensing. When you decide to source a song from a music library or get in contact directly with a musician or creator, you need to have written permission to use it.

Not only this, but different music libraries offer different types of licences based on several factors, such as where you’re posting the video and how many people it will reach. So it is very important to read through the licence and double-check whether it’s suitable for your needs. 

For more information on licensing music, I definitely recommend this video created by Soundstripe.

We hope you found this blog useful as you go on the hunt for that perfect track. If you get the music right, you could significantly alter the audience’s response, and ultimately the success of the video. If you want help producing video content that looks and sounds amazing, please drop us a line.

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Video

Moving to Stockport: the best of both worlds

Together with my almost-two-year-old and Ellie, my wife and co-director, I moved to Cheadle Hulme at the end of 2020. This leafy suburb in the Greater Manchester’s Stockport borough is a big change from Moss Side. Still, that area was our home for just over 10 years and will always have a place in our hearts!

We’re not saying goodbye to Manchester – far from it. Our registered address and main base will still be the wonderful Colony Piccadilly. We have a lot of clients and partners based in town, so it makes sense to keep those relationships up and keep accessing all the great events and resources that the city centre has. It’s only 20 minutes away by train, but I’m enjoying the longer cycling commute too.

Ben and Ellie Horrigan outside their old house in Manchester before moving to Cheadle Hulme, Stockport
Naturally, Babs (our company cargo bike) helped with the move!

That said, moving to the Stockport (SK) area has given us chance to get to know the very friendly and welcoming business community down here. Earlier this week I posted on LinkedIn asking if anyone could help me build relationships with the businesses in the area. Immediately I was being invited to all manner of networking events and virtual coffee meetings. It was such a warm welcome! It was so lovely to chat to people who have never met me before but were totally open to giving me advice and introducing me to their contacts. We’ve already got a few Stockport-based video clients, including St Ann’s Hospice in Heald Green, but we’re hoping to pick up a few more in the coming months.

So now it feels like we’ve got the best of both worlds. One foot in Stockport’s tight-knit local community, and the other in the heart of Britain’s second city*. We’re excited about what 2021 will bring, hopefully including meeting some new people in person!

*Apologies to any Brummies who wrongly think they live in the second city

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Case study Charity Video

Video memorial service for St Ann’s Hospice

We’re really proud of our work with St Ann’s Hospice, one of our longest-standing Stockport video production clients. It was an honour to produce their annual Light up a Life service. Every December they help people remember and celebrate their loved ones in a really beautiful way.

Normally there would be multiple live events in different parts of Greater Manchester. Given the pandemic, the charity decided early on that a pre-recorded video format would be the best alternative. It meant the service could be available to anyone who wanted to access it, but would hopefully feel as special and important as it would in any other year.

We first got involved with St Ann’s Hospice in 2019 – sometimes filming and editing, sometimes repurposing existing footage. The Light up a Life service was a mix of both approaches. It combined pre-recorded video messages with professional footage shot in the Haven, a multi-faith chapel at the Heald Green hospice. The pre-recorded messages came from various public and religious figures, including Andy Burnham and David Walker, the Bishop of Manchester. There were songs from amateur choirs, and carols sung by a chorister in Manchester Cathedral. In the beautifully decorated Haven, I filmed video messages from the chaplain and hospice staff. As always, I grabbed plenty of ‘b-roll’ shots to help me piece the whole thing together.

“You’ve captured the feel so well”

I’m really pleased with the resulting video, which you can see below. Here’s a lovely bit of feedback I received from the St Ann’s team after they watched my edit:

Thank you SO much for bringing our service to life. Everyone who has watched it has absolutely loved it – there’s been quite a few tears! You’ve captured the feel of our Light up a Life service and the hospice so well, it feels really Christmassy and warm but also poignant and a special time of remembrance, whilst still being hopefully and looking ahead. 

Everyone has asked me to pass on their thanks to you, and Pete, Jo and Rachel especially for making the filming so smooth and making them all feel a lot less daunted than they thought.

Head to this page to watch the service or join in with the appeal: sah.org.uk/get-involved/fundraising/light-up-a-life

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Video Video content tips

3 ways to create video content on a tight budget

In 2020, the demand for video and other digital content is huge. At the same time, however, budgets are extremely tight for many industries. Fortunately, that doesn’t necessarily have to put a stop to your content strategy. Here are three ways to create video content on a budget, courtesy of our Junior Video Producer, Will.

1: Strip Back 

First of all, strip right back to the essentials and gain a perspective on what you really need compared to the budget you have. There is no denying that the higher the price of equipment, the more likely that the results will look and sound more professional. But that rule only applies if you already have a good knowledge of the equipment and how to properly use it. You can’t give a monkey an expensive spanner and expect him to fix a car! 

We live in an era where you can film quality content from your phone and turn it into a professional piece of art! If you look at social media content, ask yourself how much of it is done off a phone? The lens and audio quality on your phone is always worthy of trying out and is also very quick and easy to use. From your phone you can develop the skills such as framing, lighting and more. There’s more info on this blog about how to get the best results when filming with a phone, and here’s a list of great video editing apps you can download. Instead of looking at what you need, look at what you already have.

Much of what you do when filming content starts in your head before going on screen. You need to develop that creative eye before you go about buying the new kit. So focus on the content you are creating, not the equipment you are doing it with.

2: Look Local 

Just like the price of equipment, the price of locations to shoot are varied and you have to be responsible when going about picking your locations, especially when you are on a tight budget.

To overcome this challenge, simply look local, call in favours if possible, and use your creative eye to visualise locations within locations. Just like location, search locally for talent and try to go through existing contacts. Make sure you pay people what they’re worth and don’t rip anyone off – but be willing to compromise in order to take up less of their time and therefor save money.

3: Be Prepared 

Creating video content is an art that takes time to get right. This is something people often don’t realise going in. It requires a lot of responsibility as there are many stages and elements involved in the process that require your full attention, but the end goal is always worth it.

You should go over every shoot you do and look at what you did wrong, or could do better next time, even if it was something others wouldn’t notice. That is how you truly develop your craft.

Take advantage of all the free resources out there to teach you the basics of filmmaking. YouTube is a great place to start.

So in conclusion, strip back, look local and be prepared. These three tips will give a surefire kickstart to helping you create video content on a tight budget. Please don’t hesitate to get in touch with us if you need any advice on this subject, or you’re interested in bringing us on board for your next video production project.