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Business Case study Video

The Only Way Is Prezzo

This promo video for Prezzo’s social media channels was a joy to make, and a relief to get finished after a hectic two-hour shoot. It stars Lydia Bright and her family, made famous by The Only Way Is Essex, who swapped family stories while tucking into a tasty dinner. The idea was to promote the idea of a good old-fashioned family dinner, of gathering around a table to enjoy great conversation over great food and drink. It all fits perfectly into Prezzo’s wider #ItalianGathering campaign.

The shoot itself was a serious feat of efficiency. I was hired by PR agency The Fourth Angel who had already nailed the brief and knew exactly what they wanted, which is always handy! But as we only had two hours of the Bright family’s time, there was a lot to get through. Especially since I was single-handedly filming, recording audio, positioning lights and directing the talent! It was also really important to Prezzo and the PR team that Lydia Bright and her family had plenty of time to enjoy their meal undisturbed, and had chance to share content on their own social accounts. The shoot worked because the PR team and I knew exactly what we needed to capture, and had planned out the most efficient way to get the various angles without having to move the lights after each shot.

In terms of the edit, again the PR agency had a specific look in mind; they wanted a slight soft focus effect with bold colours. The main platform for the video promo was Instagram, so it was important that this sponsored content would feel natural and native in that context.

This video was much closer to traditional scripted content than I’m used to; I’m more used to capturing actuality, i.e. moments as they happen. But a challenge is always good, and I definitely learnt a lot from the process. Plus it was loads of fun hanging out with this wonderful family and hearing some bizarre family stories!

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Business Case study Video

Internal video for a pharmaceutical company

RB is a multinational producer of hygiene, cleaning and pharmaceutical products. They develop and manufacture household names like Dettol, Durex, Nurofen and Clearasil. So I was honoured when they asked me to work with them! This internal video explains a complex new compliance process in a way that their global staff base can easily understand. Created in Adobe After Effects, it is built with the company’s core brand and colour palette in mind.

I built some of the elements directly in After Effects or in Adobe Illustrator, while others are stock images that I have edited to fit in with the brand before adding animation.

The voiceover artist is Matt Sutton, who I would strongly recommend for his skill, professionalism and friendliness! Given the international audience for this video, I asked him to speak in a warm, neutral voice with a slight hint of his natural accent. As you can see, he nailed it. Find out more about Matt here:mattsutton.co.uk/voice.html

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Business Video

How to make a security camera look sexy

Yes, that was my brief for this promo video for MaxxOne‘s new Starlight Dome Camera. This is state-of-the-art tech (it can record colour images in almost complete darkness) so my client wanted me to recreate the feel of an Apple advert. Cool, trendy and sexy, outlining the product’s cutting edge features in text form.

See for yourself – sexy or not? My previous promo for MaxxOne is here, if you’re interested.

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Business Video

Kite Smart Alarm System

MaxxOne, an online-based security brand, approached us to create an animated promo video for their new wifi-connected alarm system. The clean, playful graphics are designed to demonstrate its reliability and user-friendliness.

The product is plain white and doesn’t look especially sexy on its own, so it was important to place it in situ within a house, and give that environment plenty of colour. The original house graphic was a layered vector file from iStock, which was manipulated in After Effects to create a lively ‘virtual tour’ that showed off the different features of Kite.

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Business Video Video content tips

Facebook cover videos

Andy Lee is a coach, helping people and businesses become the best version of themselves. Social media is a big part of what he does, so he asked us to create a cover video for his Facebook page. The aim with these videos is pretty simple – to communicate a sense of brand, without overloading people with too much information. Think of it as fancy wallpaper. Potential clients visiting the page will see from the video that Andy is professional and business-like while also friendly and approachable. That’s all they need to know to persuade them to read on and see what he’s all about.