Video projects

What is the future of video content marketing?

In recent years we have seen a drastic surge in the advancement of video technology and social media. We asked our Junior Video Producer, Will, to take a look at emerging technology, new social media platforms and how both of these have an impact on consumers’ behaviour.

By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017


Emerging technology

Take a moment to think about the influx of technology rising around the world, from AI to commercial space flight, we have very come far in the last few years. The same thing can definitely be said about the increase in video technology. A very quick example of this can be done by just looking at the picture and video quality on your cameras, mobile devices and desktops! 4K quality is now so easily attainable for young people.

However, the new and true remarkable features of 360 degree, virtual and augmented reality are the future of video content and will no doubt be trending globally.

These immersive types of video technology are well on their way to becoming possibly the most important video content marketing we could come across, it may completely revolutionise the way we live as humans. Just check out some of these videos below, they will blow your mind!

Rising social media platforms

We all know about the main social media platforms, Facebook, Instagram, Twitter, Snapchat etc. Now in 2020, TikTok has emerged globally with it’s 100% video content based app. The crazy rise of TikTok highlights to us the demand for this type of medium. After all, it’s all video content! Just check out this statistic below.

TikTok is the Most Downloaded App on the Apple App Store

However, TikTok isn’t the only video based app on the rise. Social media platforms such as Twitch, Reddit, Zoom, Giphy, Skype, Yubo, Houseparty, WeChat, FlipGrid and Vimeo are all rising up the charts in their popularity around the globe. Most of these apps are predominately video content based and all have large followings. The increase in popularity of Twitch livestreams is a strong example of young people immersing themselves within the video world. Also, I am sure most people reading this article are familiar with Zoom in 2020!

Consumers’ behaviour around video

Now we have covered the new types of video technology and the social media platforms that could eventually showcase them, let’s take a look at how consumer’s behaviour around video suggests that the future of this type of marketing is only going in one direction.

Video content marketing is having an extremely influential effect on it’s consumers, who can only ask for more. If you don’t believe me, just check out these crazy statistics below.

90 percent of consumers said that watching a product video helps them make purchasing decisions.


When asked about how people would like to learn about a product or service, nearly 66% of them said that they’d prefer watching videos. 

86% of people said they’d like to see more videos from brands in 2020


50 percent of users say they’re more likely to read email content if it includes links to a video.


This shows us how powerful of a tool video content marketing is, it attracts people in. Other types of content marketing just can’t create this amount of online traffic, which emphasises the future of video content will advance, with the help of the technology and social media platforms available. It crushes the marketing competition.

We hope you found this blog useful and has positively influenced your two cents on the future of video content marketing. We can indeed work out from this blog, there is promising future, aided by the rise in technology, social media platforms and consumer interest.

Keep yourself updated on the future of video content marketing and the rapid rise of technology along with this. If you are looking to market video content for your business and are interested in our video production services, then please get in touch with us. Thank you!

By Will Wray-Lang

I’m a video producer, wedding and events videographer and junior researcher with over 7 years of experience making digital content, including working with global brands such as BBC. I have a great passion for storytelling, producing videos, writing up blogs and inspiring campaign ideas. In 2017, I started my own company producing cinematic wedding films. In my spare time, you can find me involved in some sort of sport, playing football or going to the gym. If not I'll probably be on the internet purchasing more camera equipment…I know, I need to stop.