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Charity Video Video content tips

How to devise a video content strategy for charities

We often find that charities and non-profit organisations struggle to justify spending time and money on content marketing, video included. After all, you and your supporters rightly want to maximise the amount of resource that’s going to where it’s needed most. They don’t want to see donated money wasted on half-hearted Facebook charity videos. However, […]

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Video Video content tips

How to sell video content marketing to a skeptic

We often find that people have burning ideas for a video content strategy, but have a hard time convincing their bosses to pay for it. Maybe the marketing budget is tight right now – fair enough. Maybe the boss in question is from an older generation and can’t see past the old ways of doing […]

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Video Video content tips

9 of the best free and paid video editing apps

It’s 2020 – your phone is not just a camera any more, let alone just a phone. It’s now a self-contained video production powerhouse. It lets you shoot, edit and add graphics all with one, relatively affordable piece of kit. Here’s Will with a run-down of some of the best apps available to help you create […]

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Video Video content tips

15 common misconceptions about video production

The trouble with video content is that everyone wants a piece of the action, but our clients are often the first to admit that several aspects of production are a bit of a mystery to them. They don’t know what they don’t know. So we asked Will, our Junior Video Producer, to pick out 15 […]

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Video Video content tips

5 great examples of lockdown video content

We’re halfway through the horror movie that is 2020, so we thought it would be a good time to look back on how the video production industry has tackled the issues presented by COVID-19. During these challenging times, video producers around the world have been faced with the tough task of creating content under the […]

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Video Video content tips

Video: Expectations vs Reality

Video making has come a long long way since Hollywood first started producing talkies a century ago. The days are gone where vans of crew, cast and equipment would turn up to film a shoot. Freelancers can go out and film great video content by themselves or with just one extra pair of hands. This […]

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Charity Video Video content tips

10 brilliant examples of video content in the third sector

Like all good creatives, we’re always learning. For us that includes always being on the lookout for exceptional video production. It inspires us, challenges us, and helps us decide what ideas might work (or not) for our clients. Charities and arts organisations make up the bulk of the video content we produce, so we asked […]

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Video Video content tips

Live stream vs pre-recorded video content

In recent years, with the relentless rise of the internet and social video content, there’s a hot debate brewing between two different types of video content: live streaming vs pre-recorded video. But which approach is best for your organisation or brand? We sent Will Wray-Lang, our Junior Video Producer, to shed some light. As we […]

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Video Video content tips

Why is video content important?

Everyone talks about how video content is everything, but what exactly is so special about it, and why is it such an indispensable part of any content marketing strategy? We asked Will Wray-Lang, our Junior Video Producer, to look into it… Here’s a quick game for you. When you next go online on your mobile […]