Business Video content tips Video projects

Facebook cover videos

Andy Lee is a coach, helping people and businesses become the best version of themselves. Social media is a big part of what he does, so he asked us to create a cover video for his Facebook page. The aim with these videos is pretty simple – to communicate a sense of brand, without overloading people with too much information. Think of it as fancy wallpaper. Potential clients visiting the page will see from the video that Andy is professional and business-like while also friendly and approachable. That’s all they need to know to persuade them to read on and see what he’s all about.

By Ben Horrigan

I've been producing digital content since 2012, primarily for flagship BBC brands like Blue Peter and BBC News. Now I run Studio 91 Media, a video production agency on a mission: to create content that is good for platforms, good for people and good for the planet. When I'm not behind a camera, I can often be found playing cello at weddings or riding a three-wheeled cargo bike called Babs.