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How to create video content for social media

This article was first written in March 2019, but we gave it a spring clean in September 2020

…without going bankrupt.

You already know that social media is one of the most effective forms of marketing available. You already know that when your potential customers are scrolling through their news feeds, the thing that’s going to grab their attention – and satisfy those pesky algorithms – is video content. But on a limited marketing budget, how can you create decent social media video?

This guide will go through the reasons why video is crucial, some options for creating video content on the cheap with no prior production skills, some best practices and some examples of excellence. I’m assuming a basic working knowledge of the key social networks and how they operate. If you’re not particularly social-savvy, there’s lots of free courses you can do through people like Udemy and the Google Digital Garage. This guide is primarily aimed at small businesses and non-profit organisations, but the information is relevant (and essential) to any person or organisation that doesn’t have the budget for a full-time social media video producer.

But first, a quick disclaimer.

What follows is a write-up of a social media video masterclass I ran in March 2019 at the Google Digital Garage in Manchester. All the information was correct at the time, but the nature of the digital landscape means that some of it will become outdated in the coming months and years. The basic principles will remain more or less consistent, but the facts and figures may not. Either way, I’ll try to keep this page updated from time to time. By the way, I’ve linked out to some products and third-party apps but there’s no incentive for me if you sign up.

Somebody at a music concert filming social media video content on their phone.
Photo credit: Noiseporn/Unsplash

Why video?

86% of businesses are now publishing video content, compared with 75% in 2018

Buffer

Marketing is about telling your story, and video is the most popular form of storytelling.

It’s no secret that online video needs to play a part in any serious social media strategy. Facebook and YouTube have an ongoing battle for dominance. There are new formats like Stories and live video. LinkedIn is increasingly interested in video content. Silicon Valley is KEEN to push video, to say the least. Here are a few quick stats, to illustrate the current state of play:

  • 86% of businesses are now publishing video content, compared with 75% in 2018 (Source: Buffer)
  • Half of customers get most of their video content from Facebook (Source: Forbes)
  • Tweets with video attract 10x more engagement than without, and LinkedIn posts with video get shared 20x more (Source: Twitter and Buffer)

I suspect that if you’re reading this, you already knew this stuff. But maybe you don’t know where to start. Maybe you’ve had a few quotes from video production companies and they’ve been prohibitively expensive. Maybe you’ve tried creating social media video yourself and you felt out of your depth. If any of those statements is true, keep reading because this guide will really help you out.

Three myths about video content

Before we get stuck into the nitty gritty of social media video production, I want to quickly address three big myths around video content. By the end of this blog post you will understand why they’re not true.

Myth 1: You need to buy expensive kit

A phone camera is no match for a professional video camera, but in most cases it’s totally fine. In the right conditions (which I’ll go into later) your phone footage will look and sound great. Trust me, I’ve produced news VTs containing large chunks of iPhone B-roll, which have gone out on BBC World News to millions of people. I’m also going to look at some of the best apps for quickly editing social media video on your phone, in some cases automatically. There’s a place for beautiful cinematography and deft editing, but in practice the content of the video is the most important thing.

Myth 2: You need to hire a professional

OK, if you need to create social media video content with real polish, then yes. You should speak to a professional videographer or video production company. Preferably one that will help you develop a creative idea, rather than simply churning out a bland corporate video. Take the hint – drop us an email and let’s chat. However, remember that on social media it’s important to deliver good content consistently. I’m not saying be sloppy. I’m not saying quantity is better than quality. But I’m also not saying every post needs to win awards.

Myth 3: You need video footage to make a video

Even if you’ve not currently got a social media video strategy, you’re probably posting content using images and text. At least I hope so. I’m going to show you some really easy ways to turn those static elements into compelling video content. This adds value to your images and copy, and makes them more attractive – both to the casual scroller and to those pesky algorithms.

Three examples of great social media video

Now you know what video production ISN’T, let’s look at what it should be. When you think ‘corporate video’ you think of bland footage of people smiling at nothing in particular, bland voiceover, and bland slogans. That’s not how it has to be – not if you want your content to be successful, anyway. Let’s look at some examples of where brands have got it right. I don’t have exact figures for how much these campaigns cost, but I’m confident that they could all be delivered on a super low budget.

Example 1: boohooMAN – Cyber Monday balloon

The concept is simple. A poor innocent team member. A giant water balloon suspended over his head. Every time someone comments “pump”, a balloon inflates, inevitably bursting after enough pumps. That’s fun enough on its own, right? But to spice things up, there was £500 worth of boohoo vouchers up for grabs for whoever’s comment finally popped the balloon. This campaign is the work of Social Chain, a social media content agency based in Manchester. It clearly involved some technical wizardry on Social Chain’s part to hook the comments module up to the balloon pump, but can you think of a way to do something similar on no budget?

?COMPETITION TIME ?Every time you comment "PUMP", the balloon will automatically inflate. Whoever's "PUMP" explodes the balloon over wins £500 worth of vouchers!To celebrate Cyber Monday, we're giving 50% off EVERYTHING at www.boohooMAN.com with code "SPECIAL50"!

Slået op af boohooMAN i Mandag den 28. november 2016

Example 2: Wholesome Culture – tofu scramble

Wholesome Culture is a vegan store in New York, which posts simple recipes on its Instagram page. This looks like it was really straightforward to put together; they’ve simply cooked the food, filmed it with a phone, done a nice quick edit and added some text. This whole thing could be done in an hour or two with nothing but a kitchen and a phone – including the edit. It puts their product front and centre without being overly salesy, which is arguably the best kind of branded video.

Example 3: Dollar Shave Club – Our Blades are F***ing Great

Incredibly successful despite its tiny budget, this viral hit reportedly led to 12,000 people signing up to the subscription razor service in its first 48 hours.

Social media video: best practices

Now that you know what sort of content you should be making, let’s explore how you’re going to do it.

First, let’s deal with the weirdly silent elephant in the room.

85% of Facebook videos are watched without sound

Buffer

These days we love to watch video without any sound. I find that a little bit infuriating as someone who loves good music and sound design and puts a lot of effort into making my projects sound beautiful, but that’s the way of things!

So how do we get our message across in spite of this? Ideally, the video should be visual enough that it would make sense without text (think about the format of Tasty videos) but in most cases you’re going to need subtitles of some sort. We’ve got another very helpful blog to help you create your own subtitles for little or no money.

Facebook

The biggest publishing platform on the planet has been in a battle with YouTube for years over who has dominance in the video space. And, depending on which metrics you look at, it seems Facebook has won. Forbes claims that 47% of customers say they get most of their video content from Facebook, vs 41% for YouTube.

Basic principles:

  • Be consistent
  • Create conversation
  • Analyse the data and adjust accordingly

Best aspect ratio: portrait or square

The main thing to keep in mind is that Facebook is looking for meaningful social interactions. People think that just means they favour personal posts over page posts. Yes, that’s true, but there’s also an opportunity to create a conversation around your content. It’s not enough to make nice videos, it’s not even enough to make videos that people want to engage with your brand on social media. You need to be creating conversations between people around your content and your products.

Examples like the boohooMAN water balloon stunt will become less effective, because people commenting “PUMP” does not constitute meaningful interaction. I recently posted a video telling the story of a dad who went above and beyond. He couldn’t find bedtime stories that reflected and affirmed his daughter’s black heritage, so he took matters into his own hands and wrote his own. This resonated well beyond the tiny audience (approx 100) of my fledgling page, and was shared 341 times. Compare that with the boohooMAN video, which received hundreds of thousands of views but was only shared 422 times.

How long is a Facebook video/piece of string

I often hear people say that videos need to be as short as possible on Facebook, around 30 seconds. This isn’t strictly true any more. Naturally, if you’re wanting to put out video content on a daily or weekly basis then you might want to keep it short for the sake of your own time and resources, but your Facebook videos don’t have to be short. If your content is good quality then there is an appetite to spend upwards of three minutes watching it. Facebook Watch has a heavy focus on longform TV-style content (content you can stick ads in the middle of) although the jury is out on whether people are ready to watch TV on Facebook.

Audience retention stats for a Facebook video.
You can learn a lot from the analytics tools Facebook offers.

Pay attention to the audience retention stats in Facebook Insights. These will tell you where in your videos people stop watching, and potentially pinpoint specific shots that are causing your audience to tune out. Chances are, most of your viewers will tune out in the first 10 seconds; don’t be disheartened, that’s the nature of auto-play!

Remember to add tags to your video and to put keywords in your title and description, so that your content comes up in search results. Ask questions in your title/description, preferably ones that allow for a wide range of responses.

Be prepared to shell out for ads/boosted posts

Ultimately, to get decent numbers on Facebook, you need to consider paying for the privilege. I would especially consider boosting video if you’ve paid a video producer to make it; John Lewis wouldn’t spend millions on a Christmas ad and then not put it on TV. I really like Hubspot’s approach to boosting Facebook posts; they only boost posts that are performing brilliantly on their own, so they can make their budget go as far as possible. They make the valid point in that blog post that ads and organic posts should always be thought of as two completely separate marketing strategies, even though they’re on the same platform.

Instagram

Instagram is a strange beast, in that it started as something very simple (nothing but square stills) and is now three very distinct social media platforms: Stories, IGTV and the regular feed.

Basic principles:

  • It’s not essential to have video in the feed
  • Stories don’t need to be polished
  • Use IGTV for longer content

In the feed, stills are *still* king

Videos do attract more comments on average, but get less engagement overall than photos. So by all means experiment with posting videos in your feed, but only if they fit in with your grid in terms of style and quality.

Stories are a place to have fun

The 24-hour disappearing posts are set to be a big growing trend in the coming months and years, and it’s clear why. Vertical video is the most natural way to view content on a smartphone, so there’s no wonder it’s so popular. Stories works well as a standalone video production tool, without the need for other apps unless you want to fine-tune the edit.

You’d think this would go without saying, but think about how you can actually tell a story. You could show how a product is made, or take your audience on a tour of your workplace. Having one member of the team take over the story for the day is a great way of communicating your team’s personality. Whitworth Art Gallery recently let their work experience person take over; I loved seeing the gallery through fresh eyes, and how this young person was experiencing the art.

The most liberating thing about Instagram Stories is that they don’t have to be polished! Buffer ran an experiment to see how well professional-looking Stories ads would perform compared with DIY ones that anyone could make. They found that the results were as good, if not better, with the homemade-style content.

Brands are underusing IGTV

Buffer’s ‘State of Social 2019’ found that just 12.2% of marketers are currently using Instagram’s longform video platform. There’s a big opportunity here to create more polished vertical video content that reaches a younger audience, but beware that IGTV has yet to take off in the way that Instagram were hoping.

Twitter

Probably my favourite platform for social media, although still not ideal for video, Twitter specialises in short content that is pithy and timely. Twitter itself offers a host of video best practice resources which are well worth reading.

Basic principles:

  • Short and to the point
  • Include faces where possible
  • Use video as part of a balanced diet

Best aspect ratio: square

There is nothing fancy here, I’ve literally just pointed my phone at something interesting and hit Record.

Twitter users want to consume a lot of content in a short space of time. They’re not willing to dwell on one video for a long time like YouTube users do (and Facebook users to some extent). For that reason, it’s crucial that your videos are succinct, impactful and draw people in in the first few seconds. Personally, some of my most successful video tweets have been a single shot, unedited, that simply takes people somewhere they’ve not been before or shows them something they haven’t seen.

A nifty trick is to make sure you include human faces in the first few frames. This has been proven to increase view rates and drive 2x higher retention.

By the way, don’t just do video on Twitter, use a mix of different media. Sometimes the best way to start a conversation is with a simple text tweet.

LinkedIn

The professional social network is really ramping up on the video front, with videos reportedly shared at least 20 times more than other content. Don’t miss out on this very effective marketing platform, particularly for B2B brands.

Basic principles:

  • Find a personal angle
  • Tell your brand’s story
  • Provide context in the post copy

Best aspect ratio: square or landscape (portrait videos will be cropped in the feed)

The LinkedIn algorithm is unusual compared with other social networks, in that content gets reviewed by actual humans in order to decide whether it’s worth showing to more people. Right now they’re very keen to promote personal stories where people honestly open up about their work. So why not do that in the form of a vlog?

Don’t forget to provide context and hashtags in your caption. Try to minimise the amount of information you need to get across in the video itself.

LinkedIn recommends these four approaches to video content: teach us something, share a project, take us somewhere, or go behind the scenes. Focus on one of those things, and get started.

Other platforms

YouTube is obviously still a huge player, but be prepared to be working at it for a while before you see any traction. If you already have an audience on Facebook, start your social media video efforts there instead. Pinterest remains firmly focused on links and stills for the time being, although don’t be surprised if it’s the next big frontier of digital video.

Snapchat and newer platforms like TikTok are something you may want to experiment with, but I wouldn’t bother unless you’re specifically wanting to target a younger audience. And by younger, I mean “has only lived in one century”.

Screenshots of TikTok, a social media app focused on shortform video content
Credit: TikTok. TikTok merged with Musical.ly and is huge with young audiences, now at 1 billion downloads.

How to produce video content with a mobile phone

A phone on a tripod, filming video content of a city skyline
Photo credit: Thomas Russell/Unsplash

As far as social media video is concerned, your phone is the only production kit you need.

There is so much you can do with just a mobile device. If needs be you can complete the entire video content workflow – shooting, editing, publishing – on a phone. (Provided your thumb has enough stamina.) I’m going to go through the basics of mobile videography, then list some great apps that are available for editing video for social media.

Let’s look at the filming side first. This is just a very brief overview, but if you want to go deeper there are some excellent guides out there on shooting with a phone. I would particularly recommend Film Riot on YouTube. By the way, a common misconception is that you need the latest phone model with the best camera. It’s really more about using things like natural light to your advantage, putting thought into your framing, and possibly getting some accessories.

The basics of filming with a phone

Portrait or landscape?

Firstly, before you start filming, think about whether you need to be shooting portrait or landscape. That depends on which platform/s you want it to sit on. I’ll talk about the ideal aspect ratios for each platform later on. If you mainly want a square video, but feel you might also need a landscape version, film in landscape but be mindful of making sure everything will fit inside a square frame. Whatever you decide, STICK TO IT. There’s nothing more off-putting to your audience than a video that mixes different aspect ratios. You should be aiming to fill all the real estate available to you on whatever platform you’re on. Be aware that the video editing apps generally aren’t very flexible when it comes to aspect ratios, so check what’s possible before you start shooting your project.

Lighting

A man records a social media video on his mobile phone, in selfie mode

No, I’m not saying you need to pay for a lighting kit, although I wouldn’t recommend filming in the dark on a mobile phone unless you have to. Usually, there is a perfectly good light source available if you know how to use it…it’s called the sun. If it’s too dark, move near a window or go outside. If there’s too much of a glare, try changing your position so that the sun is behind the camera operator.

Framing and eyeline

If you’re filming a human subject, a really good rule of thumb is that their eyes should be a third of the way down the frame. Think about where the camera is in relation to the subject: the camera should be roughly level with the eyes. It can be a little higher if you want the Insta model look, but having the camera lower than the eyes is never a good look. Where do you want the subject to look? In an interview setup, it looks good if the subject looks at the interviewer, to one side of the camera. If the subject should be looking at the camera, make sure they (or you) look at the lens, not at the screen.

Mix up your shots

This is particularly important for something like a highlights video of an event. You need to be getting close-ups, wide shots, shots of faces, any cool-looking objects, and anything else that catches your eye. Think about shooting from unusual angles so that you’re showing your audience an exciting point of view; e.g. is there a high point you can shoot down from; have you tried going low and capturing people’s feet; is there something you can shoot a bird’s-eye view of, like a plate of food? In an interview set-up, get “b-roll” shots that you can cut away to; these could include the subject  from a different angle, the subject’s hands, or the subject in a different setting that gives context to what they’re saying.

Slow motion

Most phones have great slow-mo built in, so use it! Not only does it look sleek and professional, it also makes your shots look steadier. Use it sparingly though, mixed in with full-speed shots, and be aware that if you’re recording slow motion then you might not be recording sound.

Zoom

Avoid using the zoom, as you will lose picture quality. If you can, just move closer to the subject. Some phones (like newer iPhones) have 2x optical zoom, but if in doubt don’t zoom.

Accessories

When it comes to filming with a phone, the right accessories can make a world of difference without costing the earth. Some essentials:

Tripod

These are essential if you’re doing interviews or vlogs, and they’re perfect for shooting time-lapse footage as well. Either get one designed for mobile phones, or buy a regular lightweight tripod and phone clamp. The Manfrotto tripods and clamp are good but there are plenty of others available too.

Selfie stick

Yes, it’s the butt of many jokes and the favourite of tourists the world over. But if you want to move around while shooting selfie-style video (e.g. for vlogs, Instagram Stories) then you will look a lot better with a selfie stick than holding your phone directly in front of your face.

Microphone

There are lots of good quality clip-on mics that can plug into a smartphone. Again, these are essential if people will be speaking in the content you’re making and you want it to sound good. Rode’s Smartlav is one of my favourites, despite unfortunately sounding like a high-tech Japanese toilet. It’s designed for phones but can also be used with a DSLR camera via an adaptor.

Gimbal

This is a generic term for devices that stabilise your phone (or any camera). They’re an easy way to get gorgeous smooth movement if you don’t mind paying a bit of money. I use the DJI Osmo Mobile, which you can pick up for £110.

Filmic Pro app

This is what I use for filming, because it offers a lot more control than the native camera app. It’s expensive as apps go, but well worth it if you’re planning on doing a lot of video. It gives you full control of your focus and exposure, rather than letting your phone attempt to interpret what it’s seeing.

Best apps for editing social media video

There are so many options out there for putting your video together. Some do everything automatically, others give you complete control. Think about how you want to strike the balance between having control of the outcome and the amount of time you can afford to spend.

Adobe Spark Video

Really good all-rounder which seamlessly combines an iOS mobile app (sorry Android users) with a desktop website. No vertical mode yet but great at switching between landscape and square. Adds a watermark in the free version, but the premium plan is £8/month on its own AND it’s included in any Creative Cloud plan (e.g. Photoshop CC). It’s part of the Spark suite, which includes things like Spark Post for making really nice social graphics on the fly.

Adobe Spark Video is great for combining text with images/video.

Adobe Premiere Clip

If you’re less bothered about telling a story with text, and just want to cut a quick highlights reel (e.g. of an event) this is a great option. You can drop in video or photo assets and create a video instantly, or you can spend time fine-tuning the duration of each shot. It comes with several free music tracks, which the app automatically cuts the video to. Landscape video only. Works on iOS and Android.

Apple Clips

Only available for iOS, and unfortunately only does square video, but it does that very well and with a very simple interface. It’s got lots of cool features, my favourite being the ability to film yourself speaking and add text automatically through voice recognition.

Stories Ads

This is a web-based service, specifically designed to quickly create professional-looking Instagram Stories using text and images. All you do is pick a theme, write a bit of text, and add an image. It plugs into free stock image sites like Unsplash so you can literally do the whole process in seconds. It’s made by Shakr, which also offers a paid service for video in general (not just Stories).

Magisto

Available for free if you don’t mind the branded watermark, but their pro plans start at £6.99 which is brilliant value. You can also pay £1 to download a single video without the watermark. It works in an app and on the web, and all your content is shared across any platform you use it on. Works in landscape, portrait and square, depending on what format your assets are in – so again, make sure you decide on an aspect ratio and stick to it.

Lumen5

I tested Lumen5 with a blog post I wrote for my wedding band, and was staggered by the results.

If you write blog posts then I would 100% recommend this. It can take a web page or chunk of text and turn it into a really nice-looking video automatically. You can tweak it to your heart’s content, but honestly I was amazed by what it does on its own. The free plan is OK if you don’t mind the branded Lumen5 end card, and pro plans start at $49/month.

Animoto

A very popular option, with similar features to Magisto but with more options for things like customising text. There’s no free option apart from a 14-day trial, but the personal plan is £8/month and the pro plan is £22/month.

Three quick wins for social media video

I don’t blame you if you’ve read all of the above and feel a little bit overwhelmed, unsure of where to actually start. Don’t worry, because I’ve got some solid quick-win ideas for you. They can all be done with no prior experience, no special equipment, and virtually no planning. They might not all apply to what you do, but at least one of them will be perfect for kick-starting your new video strategy.

Idea 1: Time-lapse

These always look awesome, get a lot of love on social media platforms like Instagram and Twitter, and involve very little effort. You could do a time-lapse of a product being made, setting up an event, a car journey, or just behind the scenes in the office. Lots of phones have time-lapse functionality built in, although you may want the extra control that Filmic Pro or a dedicated time-lapse app will give you. Also, consider getting a tripod; it’s either that or prop your phone up in a precarious position and risk it getting knocked over halfway through the shot. (Speaking from experience.)

Idea 2: User-generated content

This is my number one recommendation if you already have a decent-sized customer base, particularly in the B2C sector. If you’ve got customers who love your product and identify with your brand, then the chances are they’re talking about it on social media, along with photo and video posts. All you need to do is repost! They are literally making your content for you, for free, and it’s more meaningful because it’s real recommendations from real people. That’s why UGC is a big part of the social strategy for big brands like Sharpie and Nike. It’s best to check you’ve got people’s permission before using their stuff, although most people are happy if you credit them. Consider actively pushing a specific hashtag that people should use if they want you to use their content.

Idea 3: Live video

I’ve not particularly touched on live video here, beyond the brilliant boohooMAN example, but it’s a hugely popular video format and definitely worth considering as part of your strategy. You could do a live Q&A, take your audience behind the scenes at an event, make a product live…there are so many possibilities, and the best part is that you don’t need to edit anything because you can’t! Live video works on Facebook, Instagram Stories, Twitter, YouTube and more. At the time of writing, LinkedIn are running an invite-only beta.

So, in summary…

It’s easier than you may have thought to publish good quality video content on a regular basis. Social media content doesn’t have to be perfect, but more polished videos should be used every so often alongside self-shot day-to-day content. Now go away, experiment with the various approaches I’ve explored here, see what works for your brand, and turn that into a viable sustainable plan as part of your overall marketing strategy. Create content that people will want to engage with, that encourages them not just to talk to you, but to talk to each other. Try and have some kind of call to action at the end of each video – not a hard sell necessarily, just something that nudges people towards your brand. Get in touch with me if you have any questions, otherwise…happy experimenting!

?? Ben

Follow me on Twitter, Instagram and LinkedIn for more tips like these.

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Video Video content tips

How to add subtitles to social media video content

85% of Facebook videos are watched without sound

Buffer

Like it or lump it, most social media video content is viewed without any sound. In most cases, that means some form of subtitles is absolutely essential if you’re hoping to get any reach or engagement. This handy guide will show you how to easily add captions to your video content. But first, there’s one thing you need to understand.

What is the difference between Open and Closed Captions?

There are two types of subtitles: the first is Open Captions, which are ‘burnt into’ the video. They are part of the video file itself, and cannot be turned off. The other type is Closed Captions, where they are attached as a separate file. Closed Captions are generally on when videos autoplay in the timeline, and off when a user taps in to watch the video with sound.

A screenshot of a Facebook video with subtitles, in portrait mode
Notice how the styling adapts depending on the size of the screen and whether it’s portrait or landscape.
A screenshot of a Facebook video with subtitles
This is how Closed Captions appear on Facebook on mobile.

Facebook, YouTube and LinkedIn allow for Closed Captions, in the form of an SRT file. This file can be attached during the upload process, or added later. This is our preferred approach as it gives the user more control. If they want to watch with audio and not be distracted by subtitles, no problem. Another advantage is that the text size will adapt to suit the size of the video window. In other words, your subtitles will be easily legible on a mobile screen, but won’t be distractingly large on a TV or computer monitor.

Unfortunately, Twitter and Instagram don’t allow for Closed Captions. Instead, for these platforms the subtitles will need to be ‘burnt on’ to the video. Keep reading to find out the easiest way to add subtitles to your video, either as an SRT file or as Open Captions.

How to create subtitles as an SRT file

As with most things in life, there’s a fiddly way that costs you nothing, and a simpler way that you have to pay for. Fortunately, in this case, the fiddly way isn’t that fiddly and the simpler way is very cheap!

The free but fiddly way to create an SRT file

Or, if you like, friddly. I just thought of that. Good, right?

Step 1: Upload your video to YouTube

It doesn’t matter if you don’t want the video to be publicly available on YouTube. It doesn’t even matter if your brand or organisation doesn’t have an existing YouTube channel. Just create an account if you don’t already have one (a personal one is fine) and go to youtube.com/upload – you’ll want to do this from a desktop computer if possible.

You don’t need to add a description etc. if you’re not going to make the video public. The only thing you need to do is select “No, it’s not Made for Kids” and hit Next until you get to the Visibility screen. At this point, make sure you set it to Private (unless you do want it to be public). Then hit Save.

Step 2: Transcribe

After clicking Save, click Subtitles on the left sidebar, then on the video you’ve just uploaded. Then hit Add on the right hand side. On the new screen that comes up, select “Transcribe and auto-sync”. Now you can either type out everything that’s spoken, or paste in a script if you have one.

Click Set Timings, and YouTube will automatically match your transcript to the timing of the dialogue.

Step 3: Adjust timings and download

Click on your new captions under My Drafts, then watch the video on the next screen to proofread your subtitles and adjust the timings.

Now click Actions in the top left, then Download.

Step 4: Convert SBV file to SRT

Just to make things difficult, the file YouTube gives you will be in SBV format. This is similar to SRT, but won’t be accepted by the likes of Facebook and LinkedIn in its current form. The easiest way to switch it to SRT is using a free online caption converter, of which there are several.

Facebook requires a specific naming convention for the SRT filename. This is filename.[language code]_[country code].srt – for example, myvideo.en_GB.srt. You need to change this before adding your subtitle file to Facebook, otherwise it won’t be accepted.

Step 5: Attach subtitle file to your social media

That’s it, you’re ready to go! You can now easily add your Closed Caption subtitles to your video in Facebook and LinkedIn.

The cheap and simple way to create an SRT file

(Chimple.)

If you don’t fancy delving into the slightly convoluted process described above, there’s a better way. It’ll cost you money, but not much, and is our preferred process when creating captions for clients.

Simply sign up for an account with Rev.com and upload your video file. One of their army of transcribers will add subtitles for you, at a cost of $1.25 per minute of video. Then you can proofread/tweak the captions if necessary, and download them in your chosen format – we recommend ‘.srt (Facebook)’. That’s it, you can skip straight to Step 5 above.

Rev also offers a cheaper option, using automatic voice recognition rather than a human transcriber. This is dirt cheap at $0.25 per minute of video, but will of course require some tweaking on your part. They claim this method has 80% accuracy, although it does depend on the quality of your audio and whether the speech is fighting with a music track.

How to create burnt-on subtitles (Open Captions)

Sometimes your subtitles will need to be burnt onto the video itself, especially if you’re uploading it to Instagram or Twitter. These platforms don’t currently have a way to add separate subtitle files.

If you need both Open and Closed captions (for example if your video needs to be on LinkedIn and Twitter) then we strongly recommend using Rev and ticking the ‘burned-in captions’ box at checkout. For an extra $0.25/minute, you’ll get a copy of your video with burnt-on subtitles as well as the separate SRT file.

If you only need Open Captions, one cheap and easy way to do it is with the MixCaptions app. Available for iOS and Android, it automatically transcribes your video and adds subtitles. You can then edit them (chances are, they won’t be right first time) and add customisable styles. The app is free to try, but you’ll need to purchase credits (at a very reasonable rate) if you’re using it a lot.

Happy subtitling!

A mini-documentary for BBC Philharmonic, with branded subtitles

Hopefully the prospect of creating subtitles for your self-shot video content isn’t too daunting. Trust us – it will be well worth the boost in reach and engagement that your content will receive. Every time you add subtitles, the internet becomes a little bit better and a little bit more accessible, and an angel gets his wings*.

When we’re producing video content for our clients, subtitles are something we can take care of. Not only does this save you time, it also means we can add Open Captions that complement your brand. Get in touch with us if you’d like to find out more about our video production services.

*We make no guarantees as to the accuracy of this claim.

Categories
Charity Video Video content tips

How to devise a video content strategy for charities

We often find that charities and non-profit organisations struggle to justify spending time and money on content marketing, video included. After all, you and your supporters rightly want to maximise the amount of resource that’s going to where it’s needed most. They don’t want to see donated money wasted on half-hearted Facebook charity videos. However, when video campaigns have the right planning and creativity behind them, they can work wonders in terms of engagement, awareness and conversion. We asked Will, our Junior Video Producer, to unpick what makes a solid video content strategy for third sector organisations.

Charity video content – why is strategy important?

As charities seek to raise awareness, increase engagement and encourage fundraising, many have caught on to the value of video production as the best way to drive those messages home. However, due to a lack of strategic thinking from charities, the return on investment has become difficult to measure and this is having a discouraging impact on engagement with consumers.

This gap between enthusiasm and strategy is highlighted in Raw London’s annual Benchmark Report on video content in the third sector:

While 94% of charities said they see video content playing more of a role in the next 12 months, only 28% said they had a formal strategy in place.

Perhaps this lack of strategy is contributing to charities finding it difficult to prove and measure ROI. Compared to 74% last year, only 50% were confident video provides a good ROI, while a staggering 41% said they didn’t know.

Raw London

With this current issue leaving the third sector in limbo, we thought it would provide a great opportunity to devise a video content strategy for charities. Here we will give a step by step guide on how to prepare and produce amazing video content to boost engagement, awareness and conversion for your charity. So let’s look at the game plan!

A brainstorm meeting in a trendy office

Step 1: What are the objectives for your charity video campaign?

Okay step 1, let’s gain some perspective. Charity marketing is ever changing and evolving as we have seen with the meteoric rise of video content across social platforms. As a charity you should think about your objectives and ponder the inclusion of video content in certain ways. You might ask, what would video content offer? It’s all about awareness, engagement and conversion.

Engagement

63% of charities voted ‘Engagement’ as the most important objective for their video content. This is a significant change from last year, where the results were more evenly split between ‘Awareness’ (22%), ‘Engagement’ (35%) and ‘Conversion’ (39%).

Raw London

As we can see from the quote above, between 2018 and 2019, charities have now stated the impact of engagement has elevated above the other two elements in a drastic manner. For organisations within the third sector, building a relationship, trust and loyalty is crucial for your supporters. Engaging video content will help you achieve this.

Awareness

89% of video marketers say video, in general, gives them a good return on their investment.

Wyzowl

If you don’t stand out from the crowd, your organisation will struggle to survive, let alone attract new supporters. It is estimated there are 166,000 charities in the UK alone. Think about the competition and you will soon realise the importance of awareness. Raising awareness for your charity can be done in numerous ways such as making use of social media platforms, challenging audiences to competitions, fundraising campaigns and sponsoring live events. All of the above examples can work without the use of video, but they’re far more powerful with it. This will also bolster the engagement factor between marketer and consumer as more awareness garners more trust.

Conversion

 90% of consumers claim a video will help them make a purchasing decision.

Social Media Today

Video is essential when it comes to getting supporters to go from casual awareness to genuinely buying in to your charity. Engagement and awareness are hugely beneficial on their own, but it’s difficult to justify video projects if there’s no change to the bottom line. Video content has the power to drastically aid a consumer’s decision on whether to buy a product, support a fundraiser or sign up as a regular giver.

Before you kick off any video content strategy, it’s so important to think about what you’re aiming to get out of it. Is it awareness, engagement, conversion, or a combination of the three?

Step 2: Plan, pitch, prepare and produce

Benjamin Franklin allegedly said, “Failing to plan is planning to fail.” That said, sometimes just grabbing your phone and filming what’s happening in the moment does actually work. You can create great pieces of content in the moment.

However, do not rule out the benefits of pre-production, it can work wonders! This is where charities may actually be struggling in the strategy department, they can’t jump the first hurdle!

Planning is vital in preparing for the best and worst case scenarios during the video making process. Pre-production can be at times a tedious venture. On the other hand, creative ideas are formed here and along with the help of brainstorming, pitches, storyboards, budget management etc, pre-production will only enhance the efficiency of your video content. It will also help you to think on your feet better, in those moments when you do need to create content on the fly.

Check out this video below of how to pitch and pre-pro your idea. Also, listen to old Benjamin.

Step 3: Get to know your audience

As a third sector organisation, you should work out your demographic. Is it primarily targeting old or young, a specific gender or perhaps a minority? A charity should gain perspective just like in the first step, and strategise how would video content appeal to their target audience.

It is also helpful to contemplate how this material would fit in alongside the blogs, articles and other campaigns made by your charity.

An audience likes a progressive flow of work which links together. Adding the medium of video content into their line of work can influence consumers to stay engaged on your website.. 

Engagement is paramount and content specified to your demographic can really work wonders. An example of this could be a charity who have a young male target audience. An effective way to generate engagement is by creating short form video content as young males want results quickly and generally don’t have much patience. P.S Sorry to young men out there.

Check out this video below as an example of video content being released to a certain type of audience. Dollar Shave Club launched in 2012 with a comedic video, completely different to the way men’s grooming products are usually marketed. The sweary, irreverent style drove 12,000 sales in 48 hours, attracted major press attention, and set the tone for all their content going forward.

Step 4: Use pre-existing charity video content as inspiration

Inspiration goes an incredibly long way.. An intelligent idea for charities to consider is to delve into pre-existing video content created by other organisations in the third sector. It is incredibly helpful to take inspiration from other work when first starting up. We all need a little help at times.

There is an abundance of charity video content out there for you to look at. We’ve posted another blog with some of our favourite examples. It can also be very beneficial to learn from the mistakes other charities make, whether that be the engagement, awareness raised and conversion of sales. So many factors come into play on the success rate of a video produced, so please don’t ignore these and upload a film at 1AM with a poor title and no description…

Looking at the pros and cons of video content production within a non-profit organisation can help you reach your goals. Remember, we all make mistakes. But we must learn from them to grow.

Here is an example of inspiring content during the COVID-19 pandemic. Unicef decided to step up and release a galvanising video to encourage children around the globe that they will not let the pandemic stop their mission.

Step 5: Originality is paramount in charity video content

Take note of the previous step, it is very important… but please don’t just copy. That’s easy, simplistic and boring. Stand out! Taking examples of video content as ideas can help but a charity should always thrive on being original. This is what will draw in more engagement.

If content is king, original content is the Holy Grail. In today’s marketplace, your customers are screaming for exciting, engaging and entertaining original content.

BBT

Think about who you are as an organisation, why you exist, what your tone of voice is, who you’re targeting and how could you could draw them in. Every charity can offer something unique, it may just take some time to find out what it is. But don’t worry, you’ve got past the first hurdle!

Let’s have some examples…

Here we have a ‘Chance to Win’ video created by UFC super star Connor McGregor’s alcohol brand, Proper Whiskey. This style of video is a mixture of primarily photographs and actually very little video content. However it’s quick, entertaining and engaging content. The competition also adds excitement and spark to the video. There has been a strategy put in place!

Let’s look at another example, this time within the third sector. This video is designed to create an emotion from the viewer in an abstract way. These sort of films highlight the importance of originality.

Step 6: Keep creating

By using the previous step as a marker, we can now look at the variety of ways we can create content within the third sector.

Introductory videos, case studies, volunteer stories, fundraising campaigns, highlight reels and celebratory videos are some of the best examples of films created by charities. Short and long form video content is also well received in the third sector and opens the door for you to create as many stories as you would like.

But first… it’s very important to think about planning out a roadmap for posting multiple pieces of video content. From logistics to locations, from cast to crews, the roadmap planned ahead gives you a much a clearer view for the journey video content producing can you take your charity on. For example, if you spend all your budget on one really amazing video, it might perform amazingly for one campaign, but then what’s your strategy after that? This can cause problems for future video content projects, as the logistics may not be the same, which may have a negative impact on the consumer in the long run.

What’s the worst that could happen?

The worst case scenario could be, they believe the organisation has lost money since their great video content in the campaigns before. If a consumer has this thought, they will stop their interest in the charity. The key to remember is, balance between quality and consistency. This not only helps keeps logistics at a similar rate, but also benefits the charity’s reputation of development. Consistency of well made videos will enhance the charity’s reputation of growth as the consumer will be left to want to see more video content!

Please check out our latest blog on the best examples of video content created in the third sector to expand your thoughts on this step. This is also an example of putting step 4 into practice. See what I did!

Now you know your audience, purpose of content and variety of ways to make it come to fruition. Working out a budget for this medium will have an impact on the amount you wish to produce.

Video is also very accessible to anyone with internet access, both to watch and to produce. While there is certainly a trend towards higher quality video on a professional level, anyone can hop onto their laptop and create their own video in under an hour.

Digital Marketing Institute

The two sides of video production

There are two methods a charity can try, separately or together. First is quick video content, which might involve using your phone to shoot and edit. 

This is a relatively quick but incredibly effective method in creating short bursts of video. This can go on continually and there is no budget or planning necessarily required. Charities should take advantage of free and low-cost editing software like iMovie and Adobe Spark. You don’t always have to look externally for help. Many people within a charity can fulfil roles such as scriptwriting, interviewing, editing and camera operating with their phones.

The second option is to go with a professional production company. This may be more expensive, however in many cases it won’t break the bank and won’t involve a van full of equipment and Hollywood production crew.

A good example of a charity that uses both these methods is The Dogs Trust. They combine a mixture of phone recordings with professional production to generate video content. This charity demonstrates to us that both strategies can work together. Here’s a great example of cheap, quick content that does exactly what it needs to do:

Step 7: Where will you publish your charity videos?

A big question, where will you publish your charity video content? The sheer number of different platforms is making this decision a bit of a nightmare for marketers, however this statistic may help:

Facebook remains on top with a staggering 72% voting it the channel that offers the best results for charity videos. This is no surprise – according to the 2018 State of Social Video Report, Facebook was voted the #1 platform where consumers enjoy watching brand videos.

Raw London

However, this doesn’t automatically mean that you should put all your eggs in Facebook’s basket. Go back to step 3 and research your audience. Which platforms are they drawn to most? These stats give you a good sense of who’s on the various social channels:

62% of YouTube users are males.

62% of internet users aged 65+ are on Facebook, as are 72% of 50- to 64-year-olds.

72% of teens use Instagram.

Roughly 50% of TikTok’s global audience is under the age of 34 with 26% between 18 and 24.

Omnicore

It is also entirely possible to create accounts across all platforms as well as a dedicated website page. This tends to be the approach of larger organisations like Unicef, although their larger comms budgets mean it’s easier for them to maintain so many channels.

I should post my charity video on as many platforms as possible, right?

Wrong. It’s generally not a good idea to post the same video on each channel, as different types of content tend to perform better on different platforms. Think about the sort of video the feels ‘native’ to Instagram, vs what feels native on YouTube. At the very least, you should consider reformatting your video to make it fit better on each channel. Adding a variety of new content to different social channels will maximise your chances of raising awareness, and resonating with potential new supporters.

An effective idea to help the engagement process is by having at least one video on your website that explains what your brand, service or product is about. If you do, the average user will spend 88% more time on your site. Other videos can be spread out across social media platforms and your website blogs or posts to increase SEO.

Facebook and YouTube’s own in-built tools are great for insights like audience retention. This shows whether people are watching to the end, and where they’re dropping out if not. Often this can help you pinpoint a specific moment that people are losing interest.

Apps on a mobile phone home screen

You’re good to go!

And there you have it! Go out with this game plan and use it to the best of your ability. Take these steps, and use them in conjunction with each other. This will help the process of devising your video content strategy.

Also, please remember to pay attention to your results and learn from them. A strategy doesn’t guarantee short-term success and it’s important to analyse your video content thoroughly. Get this right and you’ll see great benefits in the long term. Revisiting old content and use it as a stepping stone to produce more exciting and engaging content each time.

There are various ways we can help you achieve your goals – whether it’s producing content for you, training your team on self-shooting and editing, or helping you devise a content strategy. If you’re interested in working with us, please fill in the contact form or book a 30-minute meeting with Ben.

A man pointing at post-it notes on an office whiteboard
Categories
Video content tips

10 main types of video content

We asked Will Wray-Lang, our Junior Video Producer, to distill the most important types of video that brands and organisations put out. Here’s a list of those types of content, and what makes each of them great.

Nowadays, the variety of types of video content marketing are growing exponentially! We are now able to jump between different mediums to create seamless video content that really appeals to different marketers and consumers.

If you are looking at ways to freshen up your brand or product and caught in limbo, check out these 10 main types of video content marketing that have had a great success across media platforms.

By 2021, the average person will spend 100 minutes every day watching online videos (a 19% increase from 2019).

Marketing Charts

93% of companies claim they got a new customer because of their video content on social media.

Small Business Trends

Vlogs

Vlogs have become one of the main sources of short and long form video content that can be churned out on a regular basis. A very productive and positive type of content that can be motivating, educational and thought provoking. It can also be cost effective. The vlogger can document their experience on their phone for a few minutes and upload it to social media, with minimal editing.

Tutorials

A great medium that introduces companies or their products and services. Tutorial videos give the chance for a marketer to showcase their product/brand and how to use it efficiently. This type of video content kills two birds with one stone: stylistic video content and helpful to the consumer.

Brand Films

Brand films have a powerful purpose, to make the audience see the marketer’s vision and values, as well what the brand wants to create. This type of medium is amazing in really building an emotional attachment for the brand and can be done through storytelling, visuals and sound.

Animation

Here’s a really cool and incredibly creative medium. Animated videos are an amazing way for businesses to create stylistic content. Both big and small businesses can use the same tools and software to create this content. Animation videos can be a really productive example of explaining complicated subjects easily to the audience. They are an eye catching medium and easily understood. Just check out the video below.

Interview/Q&A

Interviews are just as strong as ever and are becoming increasingly more creative, rather than the usually talking head videos we used to see. Just go and look at the way that Netflix uses techniques in interviews. Along with this, Q&As have become a dynamic source of interviewee content that is being released across all of social media platforms. 

Testimonials

Testimonial videos don’t only show off all the positives of your product/brand, they’re a great way to build trust and credibility with the consumer. A testimonial video can use marketers and consumers from the company to highlight to the audience the great journey they have had with the product or brand. 

Live streaming

Live streaming video content is a great medium for marketers to showcase their human qualities to their consumer, which can have a great effect on their judgement of the product or brand.

Live streamers range from gamers and musicians, to lecturers and property investors. Live-streaming is a very raw and honest type of video content that allows for mistakes and realism. Very few types of video content can allow this.

Podcasts

Normally thought of as an audio medium, podcasts can be enhanced with video, opening up a range of new platforms and audiences. They allow for long form conversations between guests to discuss world subjects, personal lives, politics and more.

Podcasts are triumphant and have an overall impact on television news interviews. Consumers are now much less interested in the outdated television news content, as the entire production seems scripted. Podcasts have been the reason for this! They are genuine and rarely edited to have a negative impact on a certain character or subject just like live streams.

Video Documentaries

Very much a cross between brand films and educational videos, with a story-driven and creative style approach, video documentaries are a great type of video content to drive the consumer to engage more with the brand and product. They can have such a great emotional impact on the audience and leave them in awe, especially in the hands of a good cinematographer.

Thank you

A great type of video content that really does make the audience think twice about the brand. Thank you videos highlight the appreciation from the marketer to the consumer, or vice versa. They go a long way to have an emotional impact and can be very rewarding.

We hope you found this blog useful and can take away some information and creative ideas to put into your brand. There are many types of video content out there and these 10 types are dynamic and can set you apart from the rest, when done correctly. Let your creativity flourish, that’s what people want to see! If you are looking to create video content and interested in our video services, please get in touch with us. Thank you!

Categories
Video Video content tips

How to sell video content marketing to a skeptic

We often find that people have burning ideas for a video content strategy, but have a hard time convincing their bosses to pay for it. Maybe the marketing budget is tight right now – fair enough. Maybe the boss in question is from an older generation and can’t see past the old ways of doing things. Either way, it makes you want to bang your head against a brick wall. Please don’t do that. Instead, read Will’s brilliant blog for some crucial stats and observations that will ensure you win that argument once and for all. Seriously though, please don’t give yourself a head injury.

The demand for video is constantly increasing

Okay let’s start straight off the bat for the skeptics, video content marketing is the main source of content online and is only going in one direction, forwards. It is simple, video content is now an essential means of getting your message out. The longer you leave video content out of the equation, the more engagement you will lose. Not only that but you will seem increasingly out of touch. This should be the first pointer to make your bosses aware of – video content marketing is the future. Just check out this stat below if they don’t believe you.

By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017.

Cisco

Video content benefits the the marketer and consumer

Now you have your skeptic’s head turned, this is your opportunity to really reel them in. Skeptics will look towards the negatives rather than the positives. They will be thinking of everything that can go wrong with video content marketing: the cost, the time and effort, and the response by the audience. You have to get them looking the other way and to focus on the positives. For one thing, video content helps to form a relationship between you and your audience. Video is a great way to build loyalty and trust, as the audience gets to see the product or service in action. When done right, video content won’t just inform them, it will entertain them or move them as well. Just show the skeptic these stats below that highlight the positive influence of using video content in forming a stronger reach and engagement.

A website is 53 times more likely to reach the front page of Google if it includes video.

Insivia

97% of marketers claim that videos help customers understand products.

HubSpot

90% of consumers claim a video will help them make a purchasing decision.

Social Media Today

Video content gets great ROI

Okay so by now, your skeptic should be thinking in the right frame of mind. They know the importance of video content and that it can have a positive impact on their audience as well as their own product.

Now it’s time to hit them with the big guns…the £££. Many times skeptics refuse to believe in the positivity of video content marketing due to the costs, they automatically flirt with the idea that every video will require a big budget, a large cast and crew and a Hollywood director…just tell them to stop. It’s 2020. The budget can be as big or small as you need it to be, but either way you can expect a healthy return on investment.

Here’s some more stats to throw at your skeptic, in case they’ve not given in yet…

89% of video marketers say video gives them a good ROI.

83% of video marketers say video helps them with lead generation.

87% of video marketers say video has increased traffic to their website.

80% of video marketers say video has directly helped increase sales.

Wyzowl

Compare yourselves to your competitors

Here’s the chance to really show your skeptic what they’re missing out on. This tip can be a win/win situation when done so correctly. You should show the skeptic examples of other marketers – some similar to your organisation, others who aren’t. Showcase the different video content strategies your competitors have used, and how this has helped them grow.

As previously stated, video content is paramount in online content and falling off the ladder can occur if you’re not joining the trend. You could even turn it the other way and showcase marketers who haven’t used video content and lost engagement. This last step is all about getting the skeptic to visualise in a positive manner. Along with the other tips, it will force them into a positive mindset of the powers of video content marketing. Hopefully by now, your killer pitch has sold the idea of video content marketing to the people who are going to pay for it!

Thank you for checking out this blog! We hope you found these quick tips useful. If you’re just starting out and really struggling to get your bosses to part with their cash, consider experimenting your own content in-house to start with. There’s some useful information about filming yourself with a phone here, and we also have a blog about the best video editing apps. If you are interested in our services we offer as a video production company, please feel free to get in touch with us!

Categories
Video Video content tips

9 of the best free and paid video editing apps

It’s 2020 – your phone is not just a camera any more, let alone just a phone. It’s now a self-contained video production powerhouse. It lets you shoot, edit and add graphics all with one, relatively affordable piece of kit. Here’s Will with a run-down of some of the best apps available to help you create video content on the fly.

Adobe Spark Video

Adobe Spark Video is a freemium editing app available in your browser and on iOS devices. Its intuitive design means anyone get to grips with it, regardless of whether they’ve edited a video before. Videos are broken up into slides lasting up to 30 seconds each, which could contain photos, videos, text, stock assets, voiceover, or any combination. The free version will be plenty for some people, including many features but adding an Adobe logo to the video. The pro version is well worth it at £10/month (also included with any Adobe Creative Cloud subscription. Adobe Spark is actually a suite of three apps, all included in that £10/month. Spark Page and Spark Post let you create simple web pages and templated graphics for social media.

MixCaptions

Subtitles are crucial when posting videos on social media, as in most cases they will be watched without sound, and MixCaptions – available for iOS and Android – makes it really easy. This app automatically adds subtitles that you can then edit, with customisable styles. The app is free to try, but you’ll need to purchase credits (at a very reasonable rate) if you’re using it a lot.

iMovie

Apple’s iMovie, available on iOS only, is free and amazingly functional. It’s easy to use for beginners as well as experienced editors. The app comes with animated titles, effects and built-in music to allow the creator to come up with really creative videos. Adding in clips is easy, simply drag and drop then trim them as needed. Probably the best example of a free video editing app!

Quik

Next we have Quik, the first of two video editing apps made by GoPro. This free app is available cross-platform on iPhone, iPad and Android. The app includes great features such as transitions and effects onto a maximum of 200 photos and video clips from your photo library or GoPro Plus. You can choose from 20+ different themes as well as a variety of filters, fonts and graphics for your edit. You can trim, zoom and rotate your photographs and videos as well. This editing app comes with over 100 free songs, to really make your edit sing.

Splice

Splice is GoPro’s second video editing app and is well worth a look. Splice is an award-winning free video editing app, featuring key editing tools such as effects, titles, animations, transitions, plus a wide range of music options and sound effects. These tools, along with the trimming and cropping elements, make for a really sturdy and creative piece of editing software. The only negative is that this free app isn’t available on Android; Splice is available on iOS only.

LumaFusion

Here we have LumaFusion, a more expensive option for an app at £28.99 only available on iOS devices. As you can imagine, it’s designed to suit filmmakers, creatives and producers who are serious about filmmaking!

This app comes with a great field of features, many targeted to professionals. This includes an editing layout similar to software such as Premiere Pro and Final Cut Pro with an ability of multi-track editing, i.e. you can edit three videos and three additional audio tracks at the same time. This is aided by the variety of professional trimming tools and transitions. A five-point colour correction editor and a range of video and layer effects are just some of the great features that are available on this app. If you feel like you’ve hit the limit with the simpler editing apps and want to go a bit deeper, you definitely need to take this one into consideration.

FilmoraGo

FilmoraGo is a great free Android-only video editing app. The practical and creative editing software isn’t hard to grasp which is a great benefit for new users and beginners to video editing. This app includes a variety of filters and effects as well as additional in-app purchases you can make on songs and effects, however these aren’t essential. The big downside to the free version is the internal ads, which can be a bit of a distraction.

Power Director

Power Director is a multi-tracking editing app available on Android, iOS and desktop. This app has an easy-to-use platform that enables you to edit directly on the timeline, with available titles and transitions. Effects, background music, voiceovers and slow-motion tools are also available. The free version of the app is fine for testing purposes and personal use, but will add a watermark to your video. The pro subscription costs £33.99/year.

InShot

Last but not least is InShot. This is another cross-platform video editing app, available on iOS, Android and desktop. There’s a free version with ads, watermarks and a basic feature set, or you can pay to unlock various pro features. An £11.99/year subscription will unlock all pro features. With InShot you can easily add music, text and stickers on your video along with a fast and slow motion feature. This app is specifically geared towards creating clips for social media. The app comes with pre-built canvas sizes for social media apps such as IGTV, Facebook Live and TikTok. This app is not specifically designed for professional video creators and producers, so the software might seem much more basic than other examples that feature in this blog. However, the easy to use app is aimed at its target audience of beginner video creators who want to release social media content, and overall it works incredibly well!

We hope you found this blog useful in your quest for great video editing apps! A word of warning – all these video editing apps are great tools but a great edit takes creativity, skill and a lot of practice. If you need help beyond what these apps can offer, please feel free to get in touch.

Categories
Video Video content tips

15 common misconceptions about video production

The trouble with video content is that everyone wants a piece of the action, but our clients are often the first to admit that several aspects of production are a bit of a mystery to them. They don’t know what they don’t know. So we asked Will, our Junior Video Producer, to pick out 15 of the biggest things people get confused about when it comes to video production. Enjoy…

1. Video marketing isn’t that important

Consumers expect to see video content from the brands and organisations they love. Social media platforms promote video above and beyond every other type of content. If you still don’t believe in making video content, maybe the stat below might change your mind.

By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017.

Cisco

2. Video production is too expensive

Sure, high quality videos do require a certain budget that leans towards the more expensive side. However, these things are always flexible and not every piece of content requires a Hollywood budget. There are many ways to keep your video production costs down such as:

  • Use a reliable video production company – but don’t rush straight to the biggest agency available
  • If you’re buying equipment, remember that iPhones and DSLRs are sometimes enough, depending on what results you need
  • Think about economies of scale: can you film multiple pieces of content in the same shoot day, or re-edit existing footage to create something new?

3. All production companies are the same

Here is a very big misconception which could be detrimental to the style of your video. Just like no individual is the same, neither is the video production company. Video production companies pride themselves on their unique style of content, some go for the jazzy quick edits with loads of transitions and text. However some prefer a slower edit with an elegant, subtle approach.

It is important that you pick the company whose existing work is similar to what you have in mind! Take time as a marketer to do your research on which companies suits your product. You can ask them to send a showreel of their best work, this will definitely help your decision making. Some may specialise in commercial, aerial or wedding videos.

4. We have no experience making videos so there’s no point starting

This is usually the first obstacle for new beginners, how do you get started with no experience? Well first of all don’t panic. Any person who has succeeded in video marketing has had to overcome this obstacle.

There are a few good ways to set you off in the right direction. Start by researching other products and look at their rise in video marketing. Go to their beginning and look at how they climbed up the ladder or even made great content from the get go. It can happen, the most important aspect is to have belief in your work. You should remember sometimes it takes time and this is why this tip can help out new starters. 

5. Let’s just wing it

Okay before you think you never need to make a plan in this industry, just stop. Video production with great planning will always lead to a higher chance of success and overall a much better video. This gives you time to figure out and smooth all the little bumps on your road to success. Video production can be complex and the larger the budget that is put into this, the further the complexities are. So it is very important to plan well before making a video. 

If everything isn’t planned out and you go into the production like a headless chicken, you can guarantee you will make mistakes and some of these can completely ruin the project. So remember, failing to plan is planning to fail!

6. We can make video content ourselves

Okay so you can look at this situation in two ways. On one hand you can make video content yourselves with your own equipment such as using iPhones or a cheap camera, sound and lighting equipment. I have no doubt if you try hard you can create a piece of great content.

However, video production is part art, part science, and you need several years of experience to really get it right. Video production isn’t just as simple as get the camera, film a shot, wrap up. The cinematography involved is crafted together through composition, lighting, sound recording, lens choices and camera movement.

7. All you need is a camera

This is a misconception I learned very early on in my video production career. It sounds stupid, but people do believe a camera is all you need. Creating a quality video that fits your brief needs the input of a list full of equipment, such as the correct camera, wide, zoom and fisheye lenses, lighting, sound, tripods, tripod heads, monopods, sliders, gimbals, drones, attachment plates… you get the picture. The list goes on and on and on. This requires you to find a video maker who knows about the importance of all these pieces of equipment and how the edit could be impacted by just one of them missing!

8. Shooting will flow perfectly

Turning up to the shoot and expecting the day to run smoothly to the shot list and storyboard is very naive idea. The sooner you learn this, the more time and less stress you will save.

The reality is video shoots take their time and may hit a number of obstacles. This can start from the beginning of the day with the cast running late to the shoot. Cameras can overheat, run out of memory and lose focus during a shoot. Most of the time, ideas and scripts change throughout the day and can cause mass disruption. The important point to take away from this misconception is that changes will occur and being prepared for them is the best way to combat the struggle of being still on shoot at 11pm.

9. The edit will be quick and easy

I’ll save you the time, it won’t! Editing, just like pre production and production day is a lengthy process. In fact, it usually takes longer than the other two. Too many people think that once the camera has stopped recording, the video is done. You are sadly mistaken.

Post production requires time, a lot of patience and an amazing eye to detail. Usually edits go through a series of drafts before being finalised. You shouldn’t set unrealistic time expectations on the video production company if you want a quality product. Patience is a virtue.

10. We can save it in post-production

While it is true some things can be corrected in the edit, don’t rely on it. Not only will this impact your video quality for this and future projects, but it will make you lazy when on the shoot as you’re relying on something that may be out of your control.

Peaking audio, bad compositions, out of focus and shaky shots, poor lighting etc. can all damage the final product’s quality, so don’t be fooled into thinking post-production can save everything! 

11. The video is more important than audio

While the video is incredibly important, please don’t mistake the importance of audio. Poor audio will destroy your video and engagement with the audience. No one will want to watch it for more than a minute. They won’t take anything away from the video as poor audio will totally distract them. Bad audio is a sign of poor production.

It is vitally important to check the levels of audio tracks against each other. Too many times the editor has made the secondary track of music too loud and near impossible for the viewer to hear what is being said. These types of mistakes are incredibly costly. Put your headphones on and listen carefully.

12. Video marketing doesn’t create ROI

Often this myth is the reason as to why marketers don’t go ahead with video production. This is such a shame as it really couldn’t be further from the truth. Just check out some of these stats below…

89% of video marketers say video gives them a good ROI.

83% of video marketers say video helps them with lead generation.

87% of video marketers say video has increased traffic to their website.

80% of video marketers say video has directly helped increase sales.

95% of video marketers plan to increase or maintain video spend in 2020.

Optinmonster

13. It will only be a success if we have lots of views

Having tonnes of views doesn’t automatically mean success, and it’s certainly not the only benchmark you should be looking at. Chasing views tends to mean you’re trying to please everyone. Instead, you should focus on a specific audience who are going to want to genuinely engage with your content. Think about whether this piece of video is going to start a discussion.

14. Video marketing doesn’t suit our work

Video content can be made in such a variety of ways. It doesn’t just have to be a boring 5 minute video of someone talking to camera. It can be fun, exciting and entertaining. Consider alternatives like animation, infographics, or a more humorous angle.

15. Let’s just upload it everywhere

Ah the old common mistake! Let’s just upload this video onto every social media channel we have, that will guarantee more views and success.

Each social platform has a different demographic and a different native style, so consider creating different versions for different outlets. Some pieces of content might not suit certain outlets at all, and that’s fine.

We hope you found this information useful! These 15 misconceptions in video production are important to learn about and you should think about each one when deciding to create video content.

If you are thinking about creating video content and looking for a video production company, please feel free to get in touch with us. Thank you!

Categories
Video Video content tips

5 great examples of lockdown video content

We’re halfway through the horror movie that is 2020, so we thought it would be a good time to look back on how the video production industry has tackled the issues presented by COVID-19. During these challenging times, video producers around the world have been faced with the tough task of creating content under the tightest restrictions we’ve ever experienced. Sometimes restrictions stifle our creativity; while other times they just make it stronger. We asked Will Wray-Lang, our Junior Video Producer, to dig out the very best examples of lockdown video content.

Santa Cruz Bicycles

This beautifully shot promo is an enlightening and exciting example of video content being released during lockdown. This video is entirely located in a garden, with the plot of a protagonist’s hand acting as a human character, riding a mini bicycle around doing tricks and flips.

The idea is very effective and looks great on screen. It is a stunning example of original content which highlights to the audience how filming quality video content doesn’t need to require a cast full of people or locations. There are three main features; garden, one man’s hand and a mini bicycle.

If you’re a creator looking to produce video content, here is an example which you should feast your eyes on! The simplicity of this video shows to the audience that lockdown doesn’t have to stop creativity. You can literally go into your garden and create a great video! We also see how an advert can sway the audience’s interest, as we warm towards the product of a bicycle through the lighthearted video.

Facebook App

‘Part of Us.’ Here is a great example of a motivating and emotional video created during lockdown, looking at and celebrating with the students who graduated from Universities during 2020. As the lockdown has put a halt to graduation ceremonies, many students around the world have had to find a new way to celebrate their achievements.

The video is designed to be fun and positive, to show all students around the world they can still find a way to celebrate their graduation, which is a cornerstone and great milestone in their achievements, all of whom have studied for 3 years or possibly more.

Nike

The video is a good example of how to use pre-existing footage from sporting events to create original content. The video first focuses on losses of famous sport stars, however we then see their never say die attitude and refusal to give in. They then return and win the competitions. We could look at this never give in attitude as a metaphor for the lockdown. We notice this link between the video and the lockdown through the shot of a playground closed at 1:08 minutes. The moral of the story is the comeback will be stronger and win!

Mous

‘Mous – In the Making’ is a cool, fast paced jazzy and electric video about the brands groundbreaking technological device cases and covers. The new footage used from the video consists of shots in the empty streets, home recordings on phone screens. This works well with the pre-existing footage of groups meeting up testing out the product.

This is a great example of video content made during lockdown as we are made aware new footage features. These clips show the audience that lockdown won’t automatically stop video production and there are ways to still produce during the lockdown.

Apple

Lastly, this video created by Apple, ‘Creativity goes on’ is designed to influence its audience to keep on being creative and inspired. A great example of using an adversity as an obstacle to overcome with originality and creativity. It points to the fact that as humans, we continue through the struggle.

The video is made from a sequence of varied shots; photo, video and animation. The shots are also in different aspect ratios showing us as an audience that this is jumbled together edit is using footage from people who are at home abiding the restrictions. It also touches on the issues a video production team may have during this time as they are restricted to the locations they can film.

It’s important to take note from this blog that video production can be created through the toughest adversity. Marketers and creators should take these examples of great video content as a source of motivation, to take on whatever obstacles they may be facing.

If you’ve been inspired by these examples and want to explore how we could produce video content for you, please feel free to get in touch.

Categories
Video Video content tips

Video: Expectations vs Reality

Video making has come a long long way since Hollywood first started producing talkies a century ago. The days are gone where vans of crew, cast and equipment would turn up to film a shoot. Freelancers can go out and film great video content by themselves or with just one extra pair of hands. This is now standard procedure from independent video production companies to national broadcasters. You could say we’ve hit the golden age for marketers who look to create video content with a much quicker turnaround.

However, due to the significant increase in demand for video content, people should check the realities of the media industry before blindly following the narrative of wealth and luxury. The blockbuster movies, perfect cinematic shots, Hollywood A-listers as cast and Martin Scorsese sitting in the director’s chair is not the reality in most cases.

So here at Studio 91 Media, we thought it would be a good idea to let you guys know what really happens during video making. Let’s take a look at the expectations vs reality of video content.

But first, check out this really cool video on social media expectations vs reality as an example.

EXPECTATION: The video world must be luxurious!
REALITY: It isn’t as glamorous as it seems

The first thing to know is… video content isn’t as glamorous as it all seems. Day to day video creators and cast and crew spend backbreaking hours trying to film the perfect shot at all hours of the day. Video making isn’t always a glamorous adventure. 

Just like any craft, years of experience is important in knowing the real tasks of the job. In the past I have had numerous people come up to me asking about my job working within video production, often wondering about the glamour that I get to see and the famous people I get to meet. However, what they don’t see is equipment being lugged around different cities, jumping in and out of taxis or the car to locations or staying in hotels overnight to be near the shoot. ach, the next you will be in a snowy wasteland or at a festival in a wet muddy field. Filming in these conditions can be the heaviest burden at times. Yes, video production can take you to different places you would never have dreamed of, but it isn’t all sunshine and rainbows…the sooner you know that, the better.

EXPECTATION: We can get a video made in a day
REALITY: Video should never be rushed

Here is the next expectation vs reality bust, video content won’t always be able to be done in a quick period. No video shoot is the same and many require different qualities and skills to get the best production for value. It is entirely possible nowadays to create good quality video content from your phone. However this isn’t the same when deciding to use a budget and go through a video production company.

Video making is an art form, and like most art, patience is a virtue. Editing a video together is like a sculpture being carved from stone, it requires time and effort, mistakes and lessons learnt to achieve the best result. Video makers love their craft. Rome wasn’t built in a day and the same can be said for video content.

As a marketer, if you want the best results from video, it’s about trusting the wisdom and experience of the creatives you’re working with. Big budget productions in the cinema or on TV and radio take months of preparation and planning, shooting and post editing to create the final product. If you want it quicker and cheaper, you may need to adjust your expectations accordingly.

EXPECTATION: It will be perfect if we throw enough money at it
REALITY: Something always goes wrong

It’s often too easy to look at video content and only focus on the perfect final product. Everything is 100% and there are no out of sync clips, no jittery lines or no out of focus shots. However, mistakes do occasionally happen and it is good for a new video creator, marketer or consumer to be aware of this.

Don’t be afraid to fail. It’s not the end of the world, and in many ways, it’s the first step toward learning something and getting better at it.

John Hamm

As video production is a complex process, the variety of mistakes that can occur is a long list. In post production, video files can become lost or corrupted. Video editors know this story all too well…things can go wrong very quickly. So if you’re creating video content, accept you are going to fail. It is the only way to succeed.

If you are a creator or marketer, you need to be aware of the worst case scenario that could possibly happen. This in return will make sure you are ready when things go wrong. It is entirely possible for cast members to let you down or locations to be ruined by weather issues. The reality is, not all things are within your control and because they aren’t, you have to strategise around the problems.

EXPECTATION: We can share the same video on all social platforms
REALITY: The content doesn’t always fit a specific channel

It is a great idea to create different social media channels for your business and video content. This helps you to be able to have the opportunity to share content to a variety of different demographics such as on Instagram or YouTube. It is also now easier than ever as many social media platforms and third-party tools let you post to multiple locations with one tap.

However, even though it can be a good idea to release the same video content on different platforms, it’s not always as simple as that.

Your content needs to fit the purpose of the channel and the content that already exists there (both your own and other people’s). If you constantly release the same content on every channel, then chances are most of your content doesn’t feel native to the platform it’s on.

Certain social media channels are better for different types of video content. An example of this could be the Instagram feed, which you would use for short snappy videos or stylish pictures. This is very different to Facebook, which wants to be a platform for longer-form storytelling, favouring videos that are at least 3 minutes long. These examples show how releasing video content to certain social media channels really does heighten or hinder your engagement and reach with the audience.

EXPECTATION: Everyone is going to love and share our video content
REALITY: Each individual will react differently to your work

Expecting the audience to blindly fall in love and share all your video content is a naive thought. Not only will this damage your ego but it might also put you off consistently posting content, which is really the key to success.

You should absolutely be thinking about the target audience you’re trying to reach, and tailor your video content towards them. But it is crucial to bear in mind that your audience is made up of individuals, individuals who have different thoughts, ideas and feelings towards certain video content. The reality is you aren’t going to impress everyone. Knowing this as soon as you can will also build your mental toughness when taking criticism for your work and in the long term, is much more meaningful.

Instead of focusing on making your content ‘go viral’, you should focus on getting a meaningful response from the people who do watch it. Your video content could be a mixture of thought- and anger-provoking; it doesn’t just have to be all about glossy shots and clean interviews, it can be gritty as well. Remembering that your video content isn’t going to have the same reaction 100% of the time is very beneficial to the overall success of your product and this can even help you create video content with more thought. Success is a long and winding road with many obstacles in the way.

At the end of the day, the final product is your goal and it is beneficial to be aware of the realities that come a long with it. Having high expectations can be a great trait of a goal orientated mindset, however you need to be rational about the obstacles that will appear during your journey.

Take note that as a video creator or marketer, you need to learn from the adversities that will occur at some stage during production and implement them in the next experience in making video content.

A great tip I have found to be helpful is noting down what I did wrong during the production. This can then set you up for the next shoot so you don’t make the same error. Making a mistake is normal and this is reality, however by accepting it as a stepping stone to your next attempt is the foundation of growth.

We hope you have found this blog useful as a guide to the real video world. If you have any questions on this subject or perhaps if you’re interested in using our services for producing video content for your product, please feel free to get in touch. Thanks!

Categories
Charity Video Video content tips

10 brilliant examples of video content in the third sector

Like all good creatives, we’re always learning. For us that includes always being on the lookout for exceptional video production. It inspires us, challenges us, and helps us decide what ideas might work (or not) for our clients. Charities and arts organisations make up the bulk of the video content we produce, so we asked Will Wray-Lang, our Junior Video Producer, to share his top 10 examples of charity video content.

UNICEF

UNICEF are a great example of a charity who hammer out an abundance of powerful, engaging and inspiring video content. This video, which is featured on their YouTube channel, provides an effective overview of what UNICEF as a charity does

The ‘We won’t stop’ video is 60 seconds long, but only needs this allotted time to leave an impression. This is a tremendous illustration of a video showreel and how it can engage with the consumer. The quick and effectual close up cut shots, drone footage, slow motion shots and clips from other video content are assembled together to really pull the viewer in and take them on an unforgettable journey in the world of this charity. The video is designed to have a quick and snappy impact in a short space of time. The consumer should feel excited, moved, saddened and inspired to help the cause that UNICEF is setting in motion. An eye catching and commanding message shown in 60 seconds!

Shelter

Secondly, we have an appeal video from Shelter, which was released on their Instagram page. This is a much more specific approach to charity video content, giving the viewer a clear and urgent insight into why they need donations, and what they will do with them.

Again, this is a 60 second clip – notice a recurring theme? However, it only needs this amount of time to be impactful. The appeal video is informative, educational and enticing as the narrative also uses case studies of real people to help further the cause. This adds a hard-hitting impression to the consumer to show them this is the reality, people are suffering.

British Heart Foundation

Boy – It starts with your heart by the British Heart Foundation has a positive and relaxing feel but an important undertone. The audience are introduced to a young boy who simply walks down the street and into his house while talking to camera about his own story and the importance of the heart.

The makers of this film have deliberately grounded it in normality. The viewer can feel at ease watching this video as the boy is bright, positive and brings a sense of warmth. However his message is clear, the heart is important.

This video is only made up of three shots, yet still used in a very productive manner. It is clean, clear and crisp. The consumer is informed and made to feel comfortable at the same time, which will encourage them to think about this charity in the future.

charity: water

This next example is quite different to the rest in its length and storytelling style, but works brilliantly as part of a wider content marketing strategy.

This video is a 19 minute long story about the humble beginnings and development of the charity by the founder Scott Harrison. This short documentary goes into the incredible highs including the rise of the charity to help other countries produce clean water, to the painful lows of the death of 9 year old fundraiser Rachel Beckwith. However, even through death, her legacy continued on, as thousands of people supported her fundraiser she had set up before her tragic passing.

This video is a rollercoaster journey of emotions, with an inspiring story and message to help others in need. Consumers who watch this documentary will feel engaged with the charity on a personal level as the film is an insight to the challenges they have faced during their existence.

Other third sector organisations would benefit greatly from learning about this style of video content, as it gives the consumer a chance to deeply understand the charity and product in a way the other examples can’t.

RNIB

Here’s an example that uses animation to powerful effect. RNIB (Royal National Institute of Blind People) is a UK charity offering information, support and advice to almost two million people in the UK with sight loss. 

This video attached is a 3 minute animation and offers a fresh, unorthodox feel for the consumer. The film is pleasing to the eye, intriguing and different. Originality is crucial if you want to stand out – hence the distinctive style and colours adopted here.

As well as the free flowing visuals, the narrative is educational, informative and moving. In the video we also hear from real people who have benefited from and worked for the charity. It is a well rounded video that offers a flavour of something different. It goes without saying – but charity video content doesn’t have to be sombre and muted.

Prostate Cancer UK

Prostate Cancer UK’s profile is rising and a factor that has played a part is the video content they provide. The charity works closely with high profile organisations such as Sky Sports to help their cause. Athletes and presenters such as the former longest reigning world cruiserweight champion of all time, Johnny Nelson have been a part of the charity’s video content platform. 

This video is only 30 seconds long and shows one of the many public figures who discuss their own personal experiences with prostate cancer. However, as the video is short, it is impactful from the outset. The simple method of a one shot set up allows the consumer to focus on what Johnny Nelson has to say.

There are two points to take away here from this style of video content. Firstly, simple can be very effective and strong with the appropriate character with a relevant storyline. Secondly, using public figures can be a good way to promote the charity as they will have large followings. This can bolster the growth of the charity.

Women’s Aid

This piece of content by Women’s Aid possesses similarities to the Prostate Cancer UK’s style. They both use a poignant, upsetting and powerful film to spread their message.

The narrative of this piece of content is a woman who suffers from domestic abuse. In the scene, Hayley sits down as artists put makeup on her face. They chat as if everything is normal. Then we see the narrative slowly turns out to be something sinister, the audience are not expecting it.

The makeup on her face is designed to make her look as if she has been attacked. Hayley then goes and sits down on another chair and begins to cry, shaking uncontrollably whilst looking directly at the camera. We then learn about the true story of another woman who was abused by her husband.

The video is distressing and may be upsetting for many viewers. On the other hand, it is an effective and straight-to-the-point way of displaying a message. The consumer will be stunned by how the narrative plays out inside the three minutes and should be left feeling moved by what they have just watched. 

There are lessons other charities should take from this film. Charities don’t have to create nice, positive content to hit home a message. Showing pain, destruction and discomfort also gets the consumer engaged and can push them towards this charity with more emotion. When you’re formulating a charity video strategy, it’s crucial to consider the emotional takeaway.

Dog’s Trust

Dog’s Trust assembled a film from an interesting mix of creative ideas, to hammer home the significance of their message. This video had 856K views on Facebook and demonstrates why charity marketers love this platform so much.

Facebook remains on top with a staggering 72% voting it the channel that offers the best results for charity videos. Facebook was voted the #1 platform where consumers enjoy watching brand videos.

Raw London

This is a great piece of storytelling as we learn so much within 60 seconds. The highs and lows of the story are exaggerated by the use of set design and colour. The audience don’t need to hear words, the visuals are enough to feel what we’re meant to be feeling.

A dog is for life, not Just For Christmas®

Owning a dog is a wonderful experience bringing years of companionship, fun and love. But we know that it doesn’t always turn out as expected. That’s why we’re here to look after dogs that need us, which may sadly be the case for many dogs after Christmas is over. We’ll love and care for those dogs until they find their forever home. But we want to break the cycle. With your support, we can spread our message that #ADogIsForLife, not just for Christmas® ?? Find out how you can help https://www.dogstrust.org.uk/adogisforlife/?utm_source=facebook&utm_medium=social&utm_term=ADIFLChristmas2019&utm_content=film

Slået op af Dogs Trust i Fredag den 27. december 2019

NSPCC

In this top tips video, the NSPCC shows parents how to teach their children about social media. It’s a very short teaser video, designed to pique the viewer’s interest and send them to a longer version on YouTube. The use of one contributor speaking to camera forms a relationship between the charity and the viewer. She’s a fellow parent, who shares their problems and offer simple advice without being preachy or patronising.

The use of animated graphics helps grab people’s attention on the news feed and adds a bit of originality and colour. This video is a good example of filming on a low budget; simple can be very effective.

How Yo KeepKids Safe On Social Media

Hands up if you find it hard to know what you can do to keep your kids safe online? We've launched a new YouTube series, #ParentingOnline, to help give you the tools to do just that. In our very first episode, we give you 7 simple tips from us and The O2 to help your child stay safe when using social media. ? Watch the full video here: http://bit.ly/2JbIV3V

Slået op af NSPCC i Torsdag den 4. juli 2019

Help For Heroes

Help For Heroes put out a highlights video to celebrate an annual event that couldn’t take place in 2020 due to the pandemic. We see fundraisers from Help For Heroes, cycling through the sites of World War I & II battles while taking the time to reflect.

We get a strong sense of camaraderie, positivity and reflection that feels totally on-brand for this charity. The film remembers the heroes who gave up their lives to preserve the freedom of others, while also showing the importance of individuals coming together in harmony for the sake of a common objective. We see the pride flowing in the final shot, a large group of fundraisers all celebrating as a collective. It gives off the impression of a family within the charity, which will no doubt have an uplifting influence on the viewer.

Help for Heroes | BBBR21 The Somme | 2019 Throwback

It's the first time in 13 years we are not waving off the Big Battlefield Bike Ride team. Today the riders would have been setting off to northern France for five days cycling to mark the 80th anniversary of Dunkirk.For our BBBR riders and Team Help for Heroes it's a much loved, annual event and leaves a big hole in our calendars. Over 150 of this year's riders have transferred their place to BBBR21 and continue to fundraise for our veterans and their families. We are so grateful for your loyal support. So here's to next year when we will come back even #StrongerTogether! ? ?

Slået op af Help for Heroes Official i Søndag den 7. juni 2020

Here at Studio 91 Media, we hope you found this blog useful. We believe it is self evident from the ten examples above that video content within the third sector should be a thriving enterprise. Third sector video content can be produced in a variety of different ways, short and snappy or long and compelling. It can be fun, bursting with energy and positivity or it can have a deeper and more dramatic tone.

Marketers should use this blog as a blueprint for their next creative projects and look towards professional support in bringing their vision to life. Video content doesn’t have to destroy your budget with high production values. You just need passion, professionalism, creativity and a story. Get in touch with us if you’ve got any questions about what options are available to you.