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Video content tips Video projects

4 simple tips for gathering self-shot footage

I spend just as much time editing other people’s footage as I do my own. This has always been the case, especially given the cost savings involved for many of my smaller clients. But for the last few months, editing self-shot footage is all I’ve been doing; that and advising people on how to film […]

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Video content tips Video projects

Live stream vs pre-recorded video content

In recent years, with the relentless rise of the internet and social video content, there’s a hot debate brewing between two different types of video content: live streaming vs pre-recorded video. But which approach is best for your organisation or brand? We sent Will Wray-Lang, our Junior Video Producer, to shed some light. As we […]

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Video content tips Video projects

Why is video content important?

Everyone talks about how video content is everything, but what exactly is so special about it, and why is it such an indispensable part of any content marketing strategy? We asked Will Wray-Lang, our Junior Video Producer, to look into it… Here’s a quick game for you. When you next go online on your mobile […]

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Case study Charity Video content tips Video projects

Why phones are sometimes better than professional cameras

St Ann’s Hospice, one of Manchester’s biggest and best-loved charities, approached me recently with a problem. They had lots of footage shot on phones of their supporters at various fundraising events, but they were worried that the quality wasn’t good enough. There were wobbly shots, lots of background noise and varying degrees of picture quality. […]

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Business Video content tips Video projects

Facebook cover videos

Andy Lee is a coach, helping people and businesses become the best version of themselves. Social media is a big part of what he does, so he asked us to create a cover video for his Facebook page. The aim with these videos is pretty simple – to communicate a sense of brand, without overloading […]