Video Video content tips

How to sell video content marketing to a skeptic

We often find that people have burning ideas for a video content strategy, but have a hard time convincing their bosses to pay for it. Maybe the marketing budget is tight right now – fair enough. Maybe the boss in question is from an older generation and can’t see past the old ways of doing things. Either way, it makes you want to bang your head against a brick wall. Please don’t do that. Instead, read Will’s brilliant blog for some crucial stats and observations that will ensure you win that argument once and for all. Seriously though, please don’t give yourself a head injury.

The demand for video is constantly increasing

Okay let’s start straight off the bat for the skeptics, video content marketing is the main source of content online and is only going in one direction, forwards. It is simple, video content is now an essential means of getting your message out. The longer you leave video content out of the equation, the more engagement you will lose. Not only that but you will seem increasingly out of touch. This should be the first pointer to make your bosses aware of – video content marketing is the future. Just check out this stat below if they don’t believe you.

By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017.


Video content benefits the the marketer and consumer

Now you have your skeptic’s head turned, this is your opportunity to really reel them in. Skeptics will look towards the negatives rather than the positives. They will be thinking of everything that can go wrong with video content marketing: the cost, the time and effort, and the response by the audience. You have to get them looking the other way and to focus on the positives. For one thing, video content helps to form a relationship between you and your audience. Video is a great way to build loyalty and trust, as the audience gets to see the product or service in action. When done right, video content won’t just inform them, it will entertain them or move them as well. Just show the skeptic these stats below that highlight the positive influence of using video content in forming a stronger reach and engagement.

A website is 53 times more likely to reach the front page of Google if it includes video.


97% of marketers claim that videos help customers understand products.


90% of consumers claim a video will help them make a purchasing decision.

Social Media Today

Video content gets great ROI

Okay so by now, your skeptic should be thinking in the right frame of mind. They know the importance of video content and that it can have a positive impact on their audience as well as their own product.

Now it’s time to hit them with the big guns…the £££. Many times skeptics refuse to believe in the positivity of video content marketing due to the costs, they automatically flirt with the idea that every video will require a big budget, a large cast and crew and a Hollywood director…just tell them to stop. It’s 2020. The budget can be as big or small as you need it to be, but either way you can expect a healthy return on investment.

Here’s some more stats to throw at your skeptic, in case they’ve not given in yet…

89% of video marketers say video gives them a good ROI.

83% of video marketers say video helps them with lead generation.

87% of video marketers say video has increased traffic to their website.

80% of video marketers say video has directly helped increase sales.


Compare yourselves to your competitors

Here’s the chance to really show your skeptic what they’re missing out on. This tip can be a win/win situation when done so correctly. You should show the skeptic examples of other marketers – some similar to your organisation, others who aren’t. Showcase the different video content strategies your competitors have used, and how this has helped them grow.

As previously stated, video content is paramount in online content and falling off the ladder can occur if you’re not joining the trend. You could even turn it the other way and showcase marketers who haven’t used video content and lost engagement. This last step is all about getting the skeptic to visualise in a positive manner. Along with the other tips, it will force them into a positive mindset of the powers of video content marketing. Hopefully by now, your killer pitch has sold the idea of video content marketing to the people who are going to pay for it!

Thank you for checking out this blog! We hope you found these quick tips useful. If you’re just starting out and really struggling to get your bosses to part with their cash, consider experimenting your own content in-house to start with. There’s some useful information about filming yourself with a phone here, and we also have a blog about the best video editing apps. If you are interested in our services we offer as a video production company, please feel free to get in touch with us!

Video Video content tips

9 of the best free and paid video editing apps

It’s 2020 – your phone is not just a camera any more, let alone just a phone. It’s now a self-contained video production powerhouse. It lets you shoot, edit and add graphics all with one, relatively affordable piece of kit. Here’s Will with a run-down of some of the best apps available to help you create video content on the fly.

Adobe Spark Video

Adobe Spark Video is a freemium editing app available in your browser and on iOS devices. Its intuitive design means anyone get to grips with it, regardless of whether they’ve edited a video before. Videos are broken up into slides lasting up to 30 seconds each, which could contain photos, videos, text, stock assets, voiceover, or any combination. The free version will be plenty for some people, including many features but adding an Adobe logo to the video. The pro version is well worth it at £10/month (also included with any Adobe Creative Cloud subscription. Adobe Spark is actually a suite of three apps, all included in that £10/month. Spark Page and Spark Post let you create simple web pages and templated graphics for social media.


Subtitles are crucial when posting videos on social media, as in most cases they will be watched without sound, and MixCaptions – available for iOS and Android – makes it really easy. This app automatically adds subtitles that you can then edit, with customisable styles. The app is free to try, but you’ll need to purchase credits (at a very reasonable rate) if you’re using it a lot.


Apple’s iMovie, available on iOS only, is free and amazingly functional. It’s easy to use for beginners as well as experienced editors. The app comes with animated titles, effects and built-in music to allow the creator to come up with really creative videos. Adding in clips is easy, simply drag and drop then trim them as needed. Probably the best example of a free video editing app!


Next we have Quik, the first of two video editing apps made by GoPro. This free app is available cross-platform on iPhone, iPad and Android. The app includes great features such as transitions and effects onto a maximum of 200 photos and video clips from your photo library or GoPro Plus. You can choose from 20+ different themes as well as a variety of filters, fonts and graphics for your edit. You can trim, zoom and rotate your photographs and videos as well. This editing app comes with over 100 free songs, to really make your edit sing.


Splice is GoPro’s second video editing app and is well worth a look. Splice is an award-winning free video editing app, featuring key editing tools such as effects, titles, animations, transitions, plus a wide range of music options and sound effects. These tools, along with the trimming and cropping elements, make for a really sturdy and creative piece of editing software. The only negative is that this free app isn’t available on Android; Splice is available on iOS only.


Here we have LumaFusion, a more expensive option for an app at £28.99 only available on iOS devices. As you can imagine, it’s designed to suit filmmakers, creatives and producers who are serious about filmmaking!

This app comes with a great field of features, many targeted to professionals. This includes an editing layout similar to software such as Premiere Pro and Final Cut Pro with an ability of multi-track editing, i.e. you can edit three videos and three additional audio tracks at the same time. This is aided by the variety of professional trimming tools and transitions. A five-point colour correction editor and a range of video and layer effects are just some of the great features that are available on this app. If you feel like you’ve hit the limit with the simpler editing apps and want to go a bit deeper, you definitely need to take this one into consideration.


FilmoraGo is a great free Android-only video editing app. The practical and creative editing software isn’t hard to grasp which is a great benefit for new users and beginners to video editing. This app includes a variety of filters and effects as well as additional in-app purchases you can make on songs and effects, however these aren’t essential. The big downside to the free version is the internal ads, which can be a bit of a distraction.

Power Director

Power Director is a multi-tracking editing app available on Android, iOS and desktop. This app has an easy-to-use platform that enables you to edit directly on the timeline, with available titles and transitions. Effects, background music, voiceovers and slow-motion tools are also available. The free version of the app is fine for testing purposes and personal use, but will add a watermark to your video. The pro subscription costs £33.99/year.


Last but not least is InShot. This is another cross-platform video editing app, available on iOS, Android and desktop. There’s a free version with ads, watermarks and a basic feature set, or you can pay to unlock various pro features. An £11.99/year subscription will unlock all pro features. With InShot you can easily add music, text and stickers on your video along with a fast and slow motion feature. This app is specifically geared towards creating clips for social media. The app comes with pre-built canvas sizes for social media apps such as IGTV, Facebook Live and TikTok. This app is not specifically designed for professional video creators and producers, so the software might seem much more basic than other examples that feature in this blog. However, the easy to use app is aimed at its target audience of beginner video creators who want to release social media content, and overall it works incredibly well!

We hope you found this blog useful in your quest for great video editing apps! A word of warning – all these video editing apps are great tools but a great edit takes creativity, skill and a lot of practice. If you need help beyond what these apps can offer, please feel free to get in touch.

Video Video content tips

15 common misconceptions about video production

The trouble with video content is that everyone wants a piece of the action, but our clients are often the first to admit that several aspects of production are a bit of a mystery to them. They don’t know what they don’t know. So we asked Will, our Junior Video Producer, to pick out 15 of the biggest things people get confused about when it comes to video production. Enjoy…

1. Video marketing isn’t that important

Consumers expect to see video content from the brands and organisations they love. Social media platforms promote video above and beyond every other type of content. If you still don’t believe in making video content, maybe the stat below might change your mind.

By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017.


2. Video production is too expensive

Sure, high quality videos do require a certain budget that leans towards the more expensive side. However, these things are always flexible and not every piece of content requires a Hollywood budget. There are many ways to keep your video production costs down such as:

  • Use a reliable video production company – but don’t rush straight to the biggest agency available
  • If you’re buying equipment, remember that iPhones and DSLRs are sometimes enough, depending on what results you need
  • Think about economies of scale: can you film multiple pieces of content in the same shoot day, or re-edit existing footage to create something new?

3. All production companies are the same

Here is a very big misconception which could be detrimental to the style of your video. Just like no individual is the same, neither is the video production company. Video production companies pride themselves on their unique style of content, some go for the jazzy quick edits with loads of transitions and text. However some prefer a slower edit with an elegant, subtle approach.

It is important that you pick the company whose existing work is similar to what you have in mind! Take time as a marketer to do your research on which companies suits your product. You can ask them to send a showreel of their best work, this will definitely help your decision making. Some may specialise in commercial, aerial or wedding videos.

4. We have no experience making videos so there’s no point starting

This is usually the first obstacle for new beginners, how do you get started with no experience? Well first of all don’t panic. Any person who has succeeded in video marketing has had to overcome this obstacle.

There are a few good ways to set you off in the right direction. Start by researching other products and look at their rise in video marketing. Go to their beginning and look at how they climbed up the ladder or even made great content from the get go. It can happen, the most important aspect is to have belief in your work. You should remember sometimes it takes time and this is why this tip can help out new starters. 

5. Let’s just wing it

Okay before you think you never need to make a plan in this industry, just stop. Video production with great planning will always lead to a higher chance of success and overall a much better video. This gives you time to figure out and smooth all the little bumps on your road to success. Video production can be complex and the larger the budget that is put into this, the further the complexities are. So it is very important to plan well before making a video. 

If everything isn’t planned out and you go into the production like a headless chicken, you can guarantee you will make mistakes and some of these can completely ruin the project. So remember, failing to plan is planning to fail!

6. We can make video content ourselves

Okay so you can look at this situation in two ways. On one hand you can make video content yourselves with your own equipment such as using iPhones or a cheap camera, sound and lighting equipment. I have no doubt if you try hard you can create a piece of great content.

However, video production is part art, part science, and you need several years of experience to really get it right. Video production isn’t just as simple as get the camera, film a shot, wrap up. The cinematography involved is crafted together through composition, lighting, sound recording, lens choices and camera movement.

7. All you need is a camera

This is a misconception I learned very early on in my video production career. It sounds stupid, but people do believe a camera is all you need. Creating a quality video that fits your brief needs the input of a list full of equipment, such as the correct camera, wide, zoom and fisheye lenses, lighting, sound, tripods, tripod heads, monopods, sliders, gimbals, drones, attachment plates… you get the picture. The list goes on and on and on. This requires you to find a video maker who knows about the importance of all these pieces of equipment and how the edit could be impacted by just one of them missing!

8. Shooting will flow perfectly

Turning up to the shoot and expecting the day to run smoothly to the shot list and storyboard is very naive idea. The sooner you learn this, the more time and less stress you will save.

The reality is video shoots take their time and may hit a number of obstacles. This can start from the beginning of the day with the cast running late to the shoot. Cameras can overheat, run out of memory and lose focus during a shoot. Most of the time, ideas and scripts change throughout the day and can cause mass disruption. The important point to take away from this misconception is that changes will occur and being prepared for them is the best way to combat the struggle of being still on shoot at 11pm.

9. The edit will be quick and easy

I’ll save you the time, it won’t! Editing, just like pre production and production day is a lengthy process. In fact, it usually takes longer than the other two. Too many people think that once the camera has stopped recording, the video is done. You are sadly mistaken.

Post production requires time, a lot of patience and an amazing eye to detail. Usually edits go through a series of drafts before being finalised. You shouldn’t set unrealistic time expectations on the video production company if you want a quality product. Patience is a virtue.

10. We can save it in post-production

While it is true some things can be corrected in the edit, don’t rely on it. Not only will this impact your video quality for this and future projects, but it will make you lazy when on the shoot as you’re relying on something that may be out of your control.

Peaking audio, bad compositions, out of focus and shaky shots, poor lighting etc. can all damage the final product’s quality, so don’t be fooled into thinking post-production can save everything! 

11. The video is more important than audio

While the video is incredibly important, please don’t mistake the importance of audio. Poor audio will destroy your video and engagement with the audience. No one will want to watch it for more than a minute. They won’t take anything away from the video as poor audio will totally distract them. Bad audio is a sign of poor production.

It is vitally important to check the levels of audio tracks against each other. Too many times the editor has made the secondary track of music too loud and near impossible for the viewer to hear what is being said. These types of mistakes are incredibly costly. Put your headphones on and listen carefully.

12. Video marketing doesn’t create ROI

Often this myth is the reason as to why marketers don’t go ahead with video production. This is such a shame as it really couldn’t be further from the truth. Just check out some of these stats below…

89% of video marketers say video gives them a good ROI.

83% of video marketers say video helps them with lead generation.

87% of video marketers say video has increased traffic to their website.

80% of video marketers say video has directly helped increase sales.

95% of video marketers plan to increase or maintain video spend in 2020.


13. It will only be a success if we have lots of views

Having tonnes of views doesn’t automatically mean success, and it’s certainly not the only benchmark you should be looking at. Chasing views tends to mean you’re trying to please everyone. Instead, you should focus on a specific audience who are going to want to genuinely engage with your content. Think about whether this piece of video is going to start a discussion.

14. Video marketing doesn’t suit our work

Video content can be made in such a variety of ways. It doesn’t just have to be a boring 5 minute video of someone talking to camera. It can be fun, exciting and entertaining. Consider alternatives like animation, infographics, or a more humorous angle.

15. Let’s just upload it everywhere

Ah the old common mistake! Let’s just upload this video onto every social media channel we have, that will guarantee more views and success.

Each social platform has a different demographic and a different native style, so consider creating different versions for different outlets. Some pieces of content might not suit certain outlets at all, and that’s fine.

We hope you found this information useful! These 15 misconceptions in video production are important to learn about and you should think about each one when deciding to create video content.

If you are thinking about creating video content and looking for a video production company, please feel free to get in touch with us. Thank you!

Video Video content tips

5 great examples of lockdown video content

We’re halfway through the horror movie that is 2020, so we thought it would be a good time to look back on how the video production industry has tackled the issues presented by COVID-19. During these challenging times, video producers around the world have been faced with the tough task of creating content under the tightest restrictions we’ve ever experienced. Sometimes restrictions stifle our creativity; while other times they just make it stronger. We asked Will Wray-Lang, our Junior Video Producer, to dig out the very best examples of lockdown video content.

Santa Cruz Bicycles

This beautifully shot promo is an enlightening and exciting example of video content being released during lockdown. This video is entirely located in a garden, with the plot of a protagonist’s hand acting as a human character, riding a mini bicycle around doing tricks and flips.

The idea is very effective and looks great on screen. It is a stunning example of original content which highlights to the audience how filming quality video content doesn’t need to require a cast full of people or locations. There are three main features; garden, one man’s hand and a mini bicycle.

If you’re a creator looking to produce video content, here is an example which you should feast your eyes on! The simplicity of this video shows to the audience that lockdown doesn’t have to stop creativity. You can literally go into your garden and create a great video! We also see how an advert can sway the audience’s interest, as we warm towards the product of a bicycle through the lighthearted video.

Facebook App

‘Part of Us.’ Here is a great example of a motivating and emotional video created during lockdown, looking at and celebrating with the students who graduated from Universities during 2020. As the lockdown has put a halt to graduation ceremonies, many students around the world have had to find a new way to celebrate their achievements.

The video is designed to be fun and positive, to show all students around the world they can still find a way to celebrate their graduation, which is a cornerstone and great milestone in their achievements, all of whom have studied for 3 years or possibly more.


The video is a good example of how to use pre-existing footage from sporting events to create original content. The video first focuses on losses of famous sport stars, however we then see their never say die attitude and refusal to give in. They then return and win the competitions. We could look at this never give in attitude as a metaphor for the lockdown. We notice this link between the video and the lockdown through the shot of a playground closed at 1:08 minutes. The moral of the story is the comeback will be stronger and win!


‘Mous – In the Making’ is a cool, fast paced jazzy and electric video about the brands groundbreaking technological device cases and covers. The new footage used from the video consists of shots in the empty streets, home recordings on phone screens. This works well with the pre-existing footage of groups meeting up testing out the product.

This is a great example of video content made during lockdown as we are made aware new footage features. These clips show the audience that lockdown won’t automatically stop video production and there are ways to still produce during the lockdown.


Lastly, this video created by Apple, ‘Creativity goes on’ is designed to influence its audience to keep on being creative and inspired. A great example of using an adversity as an obstacle to overcome with originality and creativity. It points to the fact that as humans, we continue through the struggle.

The video is made from a sequence of varied shots; photo, video and animation. The shots are also in different aspect ratios showing us as an audience that this is jumbled together edit is using footage from people who are at home abiding the restrictions. It also touches on the issues a video production team may have during this time as they are restricted to the locations they can film.

It’s important to take note from this blog that video production can be created through the toughest adversity. Marketers and creators should take these examples of great video content as a source of motivation, to take on whatever obstacles they may be facing.

If you’ve been inspired by these examples and want to explore how we could produce video content for you, please feel free to get in touch.

Video Video content tips

Video: Expectations vs Reality

Video making has come a long long way since Hollywood first started producing talkies a century ago. The days are gone where vans of crew, cast and equipment would turn up to film a shoot. Freelancers can go out and film great video content by themselves or with just one extra pair of hands. This is now standard procedure from independent video production companies to national broadcasters. You could say we’ve hit the golden age for marketers who look to create video content with a much quicker turnaround.

However, due to the significant increase in demand for video content, people should check the realities of the media industry before blindly following the narrative of wealth and luxury. The blockbuster movies, perfect cinematic shots, Hollywood A-listers as cast and Martin Scorsese sitting in the director’s chair is not the reality in most cases.

So here at Studio 91 Media, we thought it would be a good idea to let you guys know what really happens during video making. Let’s take a look at the expectations vs reality of video content.

But first, check out this really cool video on social media expectations vs reality as an example.

EXPECTATION: The video world must be luxurious!
REALITY: It isn’t as glamorous as it seems

The first thing to know is… video content isn’t as glamorous as it all seems. Day to day video creators and cast and crew spend backbreaking hours trying to film the perfect shot at all hours of the day. Video making isn’t always a glamorous adventure. 

Just like any craft, years of experience is important in knowing the real tasks of the job. In the past I have had numerous people come up to me asking about my job working within video production, often wondering about the glamour that I get to see and the famous people I get to meet. However, what they don’t see is equipment being lugged around different cities, jumping in and out of taxis or the car to locations or staying in hotels overnight to be near the shoot. ach, the next you will be in a snowy wasteland or at a festival in a wet muddy field. Filming in these conditions can be the heaviest burden at times. Yes, video production can take you to different places you would never have dreamed of, but it isn’t all sunshine and rainbows…the sooner you know that, the better.

EXPECTATION: We can get a video made in a day
REALITY: Video should never be rushed

Here is the next expectation vs reality bust, video content won’t always be able to be done in a quick period. No video shoot is the same and many require different qualities and skills to get the best production for value. It is entirely possible nowadays to create good quality video content from your phone. However this isn’t the same when deciding to use a budget and go through a video production company.

Video making is an art form, and like most art, patience is a virtue. Editing a video together is like a sculpture being carved from stone, it requires time and effort, mistakes and lessons learnt to achieve the best result. Video makers love their craft. Rome wasn’t built in a day and the same can be said for video content.

As a marketer, if you want the best results from video, it’s about trusting the wisdom and experience of the creatives you’re working with. Big budget productions in the cinema or on TV and radio take months of preparation and planning, shooting and post editing to create the final product. If you want it quicker and cheaper, you may need to adjust your expectations accordingly.

EXPECTATION: It will be perfect if we throw enough money at it
REALITY: Something always goes wrong

It’s often too easy to look at video content and only focus on the perfect final product. Everything is 100% and there are no out of sync clips, no jittery lines or no out of focus shots. However, mistakes do occasionally happen and it is good for a new video creator, marketer or consumer to be aware of this.

Don’t be afraid to fail. It’s not the end of the world, and in many ways, it’s the first step toward learning something and getting better at it.

John Hamm

As video production is a complex process, the variety of mistakes that can occur is a long list. In post production, video files can become lost or corrupted. Video editors know this story all too well…things can go wrong very quickly. So if you’re creating video content, accept you are going to fail. It is the only way to succeed.

If you are a creator or marketer, you need to be aware of the worst case scenario that could possibly happen. This in return will make sure you are ready when things go wrong. It is entirely possible for cast members to let you down or locations to be ruined by weather issues. The reality is, not all things are within your control and because they aren’t, you have to strategise around the problems.

EXPECTATION: We can share the same video on all social platforms
REALITY: The content doesn’t always fit a specific channel

It is a great idea to create different social media channels for your business and video content. This helps you to be able to have the opportunity to share content to a variety of different demographics such as on Instagram or YouTube. It is also now easier than ever as many social media platforms and third-party tools let you post to multiple locations with one tap.

However, even though it can be a good idea to release the same video content on different platforms, it’s not always as simple as that.

Your content needs to fit the purpose of the channel and the content that already exists there (both your own and other people’s). If you constantly release the same content on every channel, then chances are most of your content doesn’t feel native to the platform it’s on.

Certain social media channels are better for different types of video content. An example of this could be the Instagram feed, which you would use for short snappy videos or stylish pictures. This is very different to Facebook, which wants to be a platform for longer-form storytelling, favouring videos that are at least 3 minutes long. These examples show how releasing video content to certain social media channels really does heighten or hinder your engagement and reach with the audience.

EXPECTATION: Everyone is going to love and share our video content
REALITY: Each individual will react differently to your work

Expecting the audience to blindly fall in love and share all your video content is a naive thought. Not only will this damage your ego but it might also put you off consistently posting content, which is really the key to success.

You should absolutely be thinking about the target audience you’re trying to reach, and tailor your video content towards them. But it is crucial to bear in mind that your audience is made up of individuals, individuals who have different thoughts, ideas and feelings towards certain video content. The reality is you aren’t going to impress everyone. Knowing this as soon as you can will also build your mental toughness when taking criticism for your work and in the long term, is much more meaningful.

Instead of focusing on making your content ‘go viral’, you should focus on getting a meaningful response from the people who do watch it. Your video content could be a mixture of thought- and anger-provoking; it doesn’t just have to be all about glossy shots and clean interviews, it can be gritty as well. Remembering that your video content isn’t going to have the same reaction 100% of the time is very beneficial to the overall success of your product and this can even help you create video content with more thought. Success is a long and winding road with many obstacles in the way.

At the end of the day, the final product is your goal and it is beneficial to be aware of the realities that come a long with it. Having high expectations can be a great trait of a goal orientated mindset, however you need to be rational about the obstacles that will appear during your journey.

Take note that as a video creator or marketer, you need to learn from the adversities that will occur at some stage during production and implement them in the next experience in making video content.

A great tip I have found to be helpful is noting down what I did wrong during the production. This can then set you up for the next shoot so you don’t make the same error. Making a mistake is normal and this is reality, however by accepting it as a stepping stone to your next attempt is the foundation of growth.

We hope you have found this blog useful as a guide to the real video world. If you have any questions on this subject or perhaps if you’re interested in using our services for producing video content for your product, please feel free to get in touch. Thanks!

Charity Video Video content tips

10 brilliant examples of video content in the third sector

Like all good creatives, we’re always learning. For us that includes always being on the lookout for exceptional video production. It inspires us, challenges us, and helps us decide what ideas might work (or not) for our clients. Charities and arts organisations make up the bulk of the video content we produce, so we asked Will Wray-Lang, our Junior Video Producer, to share his top 10 examples of charity video content.


UNICEF are a great example of a charity who hammer out an abundance of powerful, engaging and inspiring video content. This video, which is featured on their YouTube channel, provides an effective overview of what UNICEF as a charity does

The ‘We won’t stop’ video is 60 seconds long, but only needs this allotted time to leave an impression. This is a tremendous illustration of a video showreel and how it can engage with the consumer. The quick and effectual close up cut shots, drone footage, slow motion shots and clips from other video content are assembled together to really pull the viewer in and take them on an unforgettable journey in the world of this charity. The video is designed to have a quick and snappy impact in a short space of time. The consumer should feel excited, moved, saddened and inspired to help the cause that UNICEF is setting in motion. An eye catching and commanding message shown in 60 seconds!


Secondly, we have an appeal video from Shelter, which was released on their Instagram page. This is a much more specific approach to charity video content, giving the viewer a clear and urgent insight into why they need donations, and what they will do with them.

Again, this is a 60 second clip – notice a recurring theme? However, it only needs this amount of time to be impactful. The appeal video is informative, educational and enticing as the narrative also uses case studies of real people to help further the cause. This adds a hard-hitting impression to the consumer to show them this is the reality, people are suffering.

British Heart Foundation

Boy – It starts with your heart by the British Heart Foundation has a positive and relaxing feel but an important undertone. The audience are introduced to a young boy who simply walks down the street and into his house while talking to camera about his own story and the importance of the heart.

The makers of this film have deliberately grounded it in normality. The viewer can feel at ease watching this video as the boy is bright, positive and brings a sense of warmth. However his message is clear, the heart is important.

This video is only made up of three shots, yet still used in a very productive manner. It is clean, clear and crisp. The consumer is informed and made to feel comfortable at the same time, which will encourage them to think about this charity in the future.

charity: water

This next example is quite different to the rest in its length and storytelling style, but works brilliantly as part of a wider content marketing strategy.

This video is a 19 minute long story about the humble beginnings and development of the charity by the founder Scott Harrison. This short documentary goes into the incredible highs including the rise of the charity to help other countries produce clean water, to the painful lows of the death of 9 year old fundraiser Rachel Beckwith. However, even through death, her legacy continued on, as thousands of people supported her fundraiser she had set up before her tragic passing.

This video is a rollercoaster journey of emotions, with an inspiring story and message to help others in need. Consumers who watch this documentary will feel engaged with the charity on a personal level as the film is an insight to the challenges they have faced during their existence.

Other third sector organisations would benefit greatly from learning about this style of video content, as it gives the consumer a chance to deeply understand the charity and product in a way the other examples can’t.


Here’s an example that uses animation to powerful effect. RNIB (Royal National Institute of Blind People) is a UK charity offering information, support and advice to almost two million people in the UK with sight loss. 

This video attached is a 3 minute animation and offers a fresh, unorthodox feel for the consumer. The film is pleasing to the eye, intriguing and different. Originality is crucial if you want to stand out – hence the distinctive style and colours adopted here.

As well as the free flowing visuals, the narrative is educational, informative and moving. In the video we also hear from real people who have benefited from and worked for the charity. It is a well rounded video that offers a flavour of something different. It goes without saying – but charity video content doesn’t have to be sombre and muted.

Prostate Cancer UK

Prostate Cancer UK’s profile is rising and a factor that has played a part is the video content they provide. The charity works closely with high profile organisations such as Sky Sports to help their cause. Athletes and presenters such as the former longest reigning world cruiserweight champion of all time, Johnny Nelson have been a part of the charity’s video content platform. 

This video is only 30 seconds long and shows one of the many public figures who discuss their own personal experiences with prostate cancer. However, as the video is short, it is impactful from the outset. The simple method of a one shot set up allows the consumer to focus on what Johnny Nelson has to say.

There are two points to take away here from this style of video content. Firstly, simple can be very effective and strong with the appropriate character with a relevant storyline. Secondly, using public figures can be a good way to promote the charity as they will have large followings. This can bolster the growth of the charity.

Women’s Aid

This piece of content by Women’s Aid possesses similarities to the Prostate Cancer UK’s style. They both use a poignant, upsetting and powerful film to spread their message.

The narrative of this piece of content is a woman who suffers from domestic abuse. In the scene, Hayley sits down as artists put makeup on her face. They chat as if everything is normal. Then we see the narrative slowly turns out to be something sinister, the audience are not expecting it.

The makeup on her face is designed to make her look as if she has been attacked. Hayley then goes and sits down on another chair and begins to cry, shaking uncontrollably whilst looking directly at the camera. We then learn about the true story of another woman who was abused by her husband.

The video is distressing and may be upsetting for many viewers. On the other hand, it is an effective and straight-to-the-point way of displaying a message. The consumer will be stunned by how the narrative plays out inside the three minutes and should be left feeling moved by what they have just watched. 

There are lessons other charities should take from this film. Charities don’t have to create nice, positive content to hit home a message. Showing pain, destruction and discomfort also gets the consumer engaged and can push them towards this charity with more emotion. When you’re formulating a charity video strategy, it’s crucial to consider the emotional takeaway.

Dog’s Trust

Dog’s Trust assembled a film from an interesting mix of creative ideas, to hammer home the significance of their message. This video had 856K views on Facebook and demonstrates why charity marketers love this platform so much.

Facebook remains on top with a staggering 72% voting it the channel that offers the best results for charity videos. Facebook was voted the #1 platform where consumers enjoy watching brand videos.

Raw London

This is a great piece of storytelling as we learn so much within 60 seconds. The highs and lows of the story are exaggerated by the use of set design and colour. The audience don’t need to hear words, the visuals are enough to feel what we’re meant to be feeling.

A dog is for life, not Just For Christmas®

Owning a dog is a wonderful experience bringing years of companionship, fun and love. But we know that it doesn’t always turn out as expected. That’s why we’re here to look after dogs that need us, which may sadly be the case for many dogs after Christmas is over. We’ll love and care for those dogs until they find their forever home. But we want to break the cycle. With your support, we can spread our message that #ADogIsForLife, not just for Christmas® ?? Find out how you can help

Slået op af Dogs Trust i Fredag den 27. december 2019


In this top tips video, the NSPCC shows parents how to teach their children about social media. It’s a very short teaser video, designed to pique the viewer’s interest and send them to a longer version on YouTube. The use of one contributor speaking to camera forms a relationship between the charity and the viewer. She’s a fellow parent, who shares their problems and offer simple advice without being preachy or patronising.

The use of animated graphics helps grab people’s attention on the news feed and adds a bit of originality and colour. This video is a good example of filming on a low budget; simple can be very effective.

How Yo KeepKids Safe On Social Media

Hands up if you find it hard to know what you can do to keep your kids safe online? We've launched a new YouTube series, #ParentingOnline, to help give you the tools to do just that. In our very first episode, we give you 7 simple tips from us and The O2 to help your child stay safe when using social media. ? Watch the full video here:

Slået op af NSPCC i Torsdag den 4. juli 2019

Help For Heroes

Help For Heroes put out a highlights video to celebrate an annual event that couldn’t take place in 2020 due to the pandemic. We see fundraisers from Help For Heroes, cycling through the sites of World War I & II battles while taking the time to reflect.

We get a strong sense of camaraderie, positivity and reflection that feels totally on-brand for this charity. The film remembers the heroes who gave up their lives to preserve the freedom of others, while also showing the importance of individuals coming together in harmony for the sake of a common objective. We see the pride flowing in the final shot, a large group of fundraisers all celebrating as a collective. It gives off the impression of a family within the charity, which will no doubt have an uplifting influence on the viewer.

Help for Heroes | BBBR21 The Somme | 2019 Throwback

It's the first time in 13 years we are not waving off the Big Battlefield Bike Ride team. Today the riders would have been setting off to northern France for five days cycling to mark the 80th anniversary of Dunkirk.For our BBBR riders and Team Help for Heroes it's a much loved, annual event and leaves a big hole in our calendars. Over 150 of this year's riders have transferred their place to BBBR21 and continue to fundraise for our veterans and their families. We are so grateful for your loyal support. So here's to next year when we will come back even #StrongerTogether! ? ?

Slået op af Help for Heroes Official i Søndag den 7. juni 2020

Here at Studio 91 Media, we hope you found this blog useful. We believe it is self evident from the ten examples above that video content within the third sector should be a thriving enterprise. Third sector video content can be produced in a variety of different ways, short and snappy or long and compelling. It can be fun, bursting with energy and positivity or it can have a deeper and more dramatic tone.

Marketers should use this blog as a blueprint for their next creative projects and look towards professional support in bringing their vision to life. Video content doesn’t have to destroy your budget with high production values. You just need passion, professionalism, creativity and a story. Get in touch with us if you’ve got any questions about what options are available to you. 

Video Video content tips

4 simple tips for gathering self-shot footage

I spend just as much time editing other people’s footage as I do my own. This has always been the case, especially given the cost savings involved for many of my smaller clients. But for the last few months, editing self-shot footage is all I’ve been doing; that and advising people on how to film themselves. Along the way, I’ve been learning a lot about what you can realistically expect from this sort of video content, and how to get the best results. I work with a lot of comms and marketing teams, either in-house or on the agency side, so they’re often the ones pulling everything together. If you’re finding yourself in that situation quite a lot at the moment, this guide will hopefully be useful for you. OK, let’s get stuck in.

1 – Keep it simple

During lockdown I’ve worked remotely with all kinds of people, from teenagers to people in their 70s. Clearly, the levels of tech knowledge are not going to be the same across the board. Some people have had full camera setups, or professional audio equipment that can be synced with phone video. Some people simply didn’t how which buttons to press on their phone to record a video. That kind of thing is not easy to teach over Zoom, trust me.  In many cases we’re asking something to do something completely out of their comfort zone. Actually, two things – operate a camera, and talk to it.

That’s why it’s crucial not to be too ambitious with the way you capture your video content. That means keep it simple, keep it brief, and keep the camera static.

You want a screen full of people to say a message at the same time? Great – how are you going to make sure they say it in sync?

You want a bunch of people singing the same song? Lovely – what key do you want them to sing it in?

I’m not saying don’t be creative – it’s about figuring out how to make the filming part super simple, so a professional like me can do the heavy lifting in the edit.

Here’s an example of a video I produced for Bury Council to thank their key workers. To minimise any risk, we asked the key workers to do the filming themselves. We gave out a very short, simple shopping list of the shots we needed, e.g. waving to camera, wide and close-up shots of someone doing their work. Some people did more than that, but the edit was planned in such a way that it would still have worked even if all we had was people waving.

2 – Set up a Dropbox file request

You need to get the original footage wherever possible, and to make this an easy process for people who might not be tech-savvy. Most smartphone cameras will film in HD quality, or close to it, but if you were to send an HD video over WhatsApp, for example, the quality becomes much lower. WhatsApp heavily compresses the file so that a) it will send quicker and b) it won’t obliterate your data plan.

Dropbox file requests are an underused tool that lets people upload a file without any hassle. It works on a phone or desktop computer, whether the user is logged into Dropbox or not. They just hit the link, select the file/s, and they’ll appear in your Dropbox. There’s no compression involved, so when you download the video it will be exactly the same quality as what was uploaded.

You can do this with a free account, the only significant restrictions being how much space you have overall, and an individual file limit of 2GB. That’s the same limit as the free version of WeTransfer, and won’t be an issue in the vast majority of cases. You might run into this problem if you’re capturing more than about 45 minutes of HD video.

Screenshot of Dropbox file request page, for gathering self-shot video footage
Dropbox file requests are the perfect balance between maintaining quality and keeping things easy.

3 – Direct remotely where possible

Ideally you need to be able to see, hear and speak to your contributor while they’re recording their video. You could simply record a Zoom call with them, but you won’t get the same quality as you would if they were to record locally on their phone. You also run the risk of the video/audio dropping out, depending on the strength of their Wi-Fi and your own.

The best solution, then, is for the contributor to film themselves on their phone, but to also have another device open with a Zoom link. I appreciate this goes against my first point of keeping it simple, but it’s all a balance between minimising friction and maximising quality. If you and your contributor can manage this method, then it’s worth it – trust me.

One of the bigger jobs I’ve worked on during lockdown is the Sandford St Martin Awards, an annual event which celebrates TV and radio programmes about religious and ethical topics. With this year’s edition inevitably being streamed rather than face to face, they enlisted me to record interviews with all their finalists. In the end I interviewed about 30 people, with the participants recording themselves on a phone while also connected with me via Zoom. There were several big advantages to this approach:

  • I could check the quality of the shot (e.g. the framing)
  • I could offer live tech support
  • I could make sure the content itself was right, and encourage the contributor to bring the level of energy we needed
  • There was no risk of having to ask them to re-record
I got to have some pretty amazing Zoom chats during the course of my work with the Sandford St Martin Awards. Case in point… *CLANG*

If you are able to direct, think about how you can get the best possible delivery from your contributor. Will they perform better if they have a script, if they ad lib based on key points, or if you ask them questions? The answer will vary for different people! Always stay positive so that they feel relaxed and confident. Ask them to imagine they’re talking to a room full of people, instead of to their phone in a box room. Listen carefully to what they’re saying, and think about whether there’s a more concise way to say it that will work better in the edit.

4 – Take the time to get it right

As I explained in this blog about how to film yourself with your phone, it’s crucial not to rush into these things. If you take the time to plan the end result before you start gathering content, you’ll know exactly what you need. If you take the time to explain the process properly to the people involved, you’re less likely to end up with wild inconsistencies in what you get back. And if you do have the luxury of directing the content, don’t start recording until everyone is comfortable and the shot is exactly how you want it to look. I’ve previously had to ask people to try and bunch of different rooms in their house before we found the best setting, and I didn’t regret it.

I hope that’s been useful. If you have any questions, or need any help gathering or editing self-shot video content, please send me an email or book in a 30-minute chat with me.

Video Video content tips

Live stream vs pre-recorded video content

In recent years, with the relentless rise of the internet and social video content, there’s a hot debate brewing between two different types of video content: live streaming vs pre-recorded video. But which approach is best for your organisation or brand? We sent Will Wray-Lang, our Junior Video Producer, to shed some light.

As we know, live streams are a new and exciting way for the marketer and consumer to interact and network on a much more ground level basis. Live streams are usually interpreted as cost effective, as they can be made by the marketer themselves, with no major expectation of high production values. Live streams are now used across social channels such as YouTube, Instagram, Facebook, Twitch, Vimeo and Mixer.

However, just because this type of video content is seen as a relatively new buzz, this doesn’t automatically mean it is superior. Actually, far from it. So here at Studio 91 Media we wanted to remind the viewer of the powers that pre-recorded video content possesses. So as any thriving bout is about to take place, maybe the famous quote from American ring announcer Michael Buffer seems fitting. “Ladies and gentlemen, Let’s get ready to rumble!”

So let’s look at the differences between pre-recorded vs livestream?

The many perks of live streams

Firstly, live streaming is an incredible type of video content and although it hasn’t been around for long, it certainly has been effective. A marketer can really benefit from this format as it can be cost effective, engaging with the consumer and has shown to skyrocket their product if the live streams are appealing.

The end goal of any digital marketing tactic is to drive sales and increase conversions. Livestream marketing boosts sales intent amongst your target audience by 97% and solidifies brand association by 139%. Those are some serious benefits right off the bat. Video content strategically placed on a landing page can increase conversions by 80% or more, while 64% of users are more likely to buy a product online after watching a video.

Business News Daily

Comedians, musicians, entrepreneurs, motivational speakers, podcasters and small business owners are just some examples of the variety of marketers who can use this format to really engage with the consumers.

One of the biggest and most important benefits of live streaming is the fact that content is consumed on your timetable and not the consumers.  This means that you will only be engaging with consumers that care about your business, your brand and that find the content you provide value to them. 

London Loves Business

This quote indicates the importance of how this type of video content can strengthen the engagement between the marketer and consumer.

The highest successful examples of marketers live streaming ranges from high profile Twitch users such as gamer Ninja, to thousands of three hour podcasts performed by The Joe Rogan Experience on YouTube. These new modes of content have been adored by fans around the world, due to the honesty in the edits as no content is cut out, everything that is filmed, goes on air.

Since the U.K has been impacted by the lockdown restrictions from the Covid-19 pandemic, more marketers have taken to live streaming to carry on showcasing their products. A good example of a business spotlighting this transition would be the Bongo’s Bingo live music events, which have now been streamed via Twitch. The company now perform two live streams per week, which indicates this endeavour has hit the ground running.

The live streams performed by Bongo’s Bingo also point out that professional support and equipment can really help to make the videos look more polished and pleasing on the eye. As this company uses a mixture of pre-recorded content, a multi camera set up with quality audio and lighting, there is no doubt it adds depth to the narrative and atmosphere displayed on the screen. This may well have been a critical factor in the rate of success for the company’s live streams.

As above, it is good to draw attention to the importance of using professional support to help a marketer using this format. Bongo’s Bingo are a strong example of this support being implemented and generating more live stream content in the near future. It is a strong reminder for other marketers out there that professional support can boost, accelerate and expand a marketer’s product in ways they may struggle to do themselves.

Pre-recorded video can be more creative

While we know live streaming is an effective way to boost social content, it can only really offer so much on the screen for the viewer to see, which could become very bland and eventually very, very boring…this is definitely not the case for its competitor.

Pre-recorded video content goes through a longer process and forethought. This allows time for an edit to really push through the barriers of creativity and bring together a near perfect edit, without a hitch. This effect is a critical tool in the process of engagement with the consumer. Finding a balance between creativity and interacting is key. Live streams struggle to compete as there is no post-production.

Consumers want to have a positive and empowering feeling from what they see on the screen in order to return. Pre-recorded videos offer a creative spark with different cuts, effects, transitions, stock footage, colour transitions and a much more well rounded storyline. With varied contributors who can add to the focus of a subject, live streaming video content can’t overtake its rival. Here’s an example of what we’ve been able to achieve, even in a lockdown environment where the contributor has had to film himself on a phone:

The video above shows how creative editing can have an impact on pre-recorded content. Templates, transitions, effects, colour grading and cutaways puzzle together the overall objective of the film. Here’s a little game for you… in your mind, strip back the video so it looks like a live stream, and then add in the features and you will realise how the creative aspect in the edit has an impact.

Professionalism is key

As we discussed above, the creative edge of pre-recorded video content is paramount. This really helps boost the professionalism of the video when done so correctly, This can have a lasting impact on the marketer and consumer. 

Let’s imagine a scenario…Many musicians are now joining the live stream trend to perform a live set list in a bid to promote their portfolio. However, relying on the quality of audio, lighting and video from their computer or phone can prove to be a high risk gamble, which can have a damaging impact on the musician’s ability and overall performance. This may encourage the viewer to not return to watch the viewer again.

This is where the rival intervenes, as a multi camera and colourful lighting set up with much better audio quality such as a zoom microphone is a game changer for the musicians performance. This will also put the musician at ease as they only have to focus on their performance and not the video set up.

This is also what video production companies like ourselves love to be a part of. We want to be the service that highlights your talent and go behind the scenes to see the hard work that is often unnoticed. Also we get to witness your amazing performance so we benefit too!!!

Know when to use which type of content

Let’s stop for a minute and think about our daily routines, do you believe you have the time to sit down for an hour or possibly longer and watch a video of a marketer discussing their product or project? Let’s be honest, you rarely do and that’s a good thing!!!  Consumers can be left frustrated by the marketer for taking up too much of their time just to make a point they could have heard about within a few minutes. 

Pre-recorded video content is different, as it can offer both short and long form savvy content. This helps the consumer make a decision about the product or project. Consumers don’t like being strung along and using a live stream as a sales pitch can have a negative impact. 

Facebook Live audiences are not looking for a sales pitch. It’s a social medium, so they’re tuning in to find out more about you, not to get sold to.

Social Media Today

As a live stream is more intimate between the marketer and consumer, using fake imagery to try and sell a product or project idea is a dangerous manoeuvre and can lead to criticism and a loss of engagement.

We have to take a step back in today’s eccentric and eclectic society. Consumers want a close interaction with the marketer, however the way to get to that point is through quick short form content that pulls them in. This is why both types of content can thrive together, however only used when appropriate and one after the other.

Don’t just pick the cheapest option

Pre-recorded video content is the safest and most responsible choice in order to promote a marketer’s work. If we look at live streaming, we could describe it as a high risk gamble, as straight from the outset you will be judged by viewers on your ability to perform. Most people suffer in the early stages of live streaming and will naturally get better with time…but here’s a problem with this process…the earlier live streams may have already lost them consumers due to the poor performance of the marketer. This is where pre-recorded video content can save the day!!!

The internet is a continuous content driven battlefield and consumers rarely give the creator the benefit of the doubt and return for a second time. Performing an outstanding live stream is needed to promote the marketer further and all the responsibilities lie on them. They could say something inappropriate, be unable to repeat a point clearer as there are no second chances and if technical errors occur on between parties, it can subconsciously damage the credibility of the marketer.

These factors have to be taken very seriously when considering pre-recorded vs live streamed video content. Marketer’s may choose a livestream over pre-recorded video content due to funds and without enquiring to video production companies. This doesn’t have to be the case. Enquiries take less than 2 minutes and for a price, could really enhance your social profile and portfolio in a way live streams just can’t. 

Get in touch with us if you’ve got any questions about what options are available to you. Pre-recorded doesn’t have to mean long shoots and big budgets. After all, it’s 2020, we promise there won’t be 30 people on set and a van load of equipment in your front garden, we do things differently!!!

Live streaming can be dangerous

Live streaming allows the person behind the screen to be natural and show their human side, which is relatable to the audience and has a really beneficial impact, we’re not perfect as humans. We all get that. However, we need to be aware of the negative impacts of live streaming, as there certainly are dangers, which can be insidious.

Live streaming video content is a high risk, as anything could happen live on the screen. Ultimately, the viewers are putting their trust into the person on the other side. 

The main danger children face when viewing a live broadcast is that they could be watching something unsuitable, which could be upsetting. 

Children could be exposed to violence and sexual content without knowing, particularly if the broadcaster lies about what they are broadcasting in the description.

In extreme cases, there have been incidents of people livestreaming suicides on Facebook Live.


This quote highlights the real dangers of live streaming video content, which can have detrimental impacts on marketers and viewers such as young children who may be exposed to this type of harmful content. 

Problems can arise very quickly

This should seriously be taken into consideration when deciding on which video content route to go down. A large percentage of viewers may be underage. Remember, anyone can access a live stream.

While you don’t have to worry about post-production, you do have to worry about technical errors occurring while your streaming live. The error doesn’t even need to happen on your end – if the viewer has a slow Internet connection (which is often the case in Australia), the video may often stop to buffer, or be of low quality. This can be frustrating for viewers, and result in them not watching the stream. There can also be glitches with the platform.

The Online Matter Solutions Engineers

A marketer needs to show their confidence and cajones when performing a live stream. It could be a very nerve racking experience. If a marketer does well and engages with the audience, it can be very beneficial towards their profile and can promote more video content. 

However, failure on a live stream can damage their confidence, networking and growth of business. There are also strong possibilities of poor camera quality, audio, bland lighting and technical errors. It is indeed a test of character and credibility and could leave the marketer very vulnerable. 

Remember, the internet is an ocean

A marketer must always remember their capabilities. Although they must remember the vast amount of competition and the constant outflow of social video content that is being produced daily.

As livestreams are becoming a bigger trend, more and more creators are joining in. This is causing a rampant cycle of live stream competition. Just take a look at the quote below…

There is a very little chance that the unsatisfied audience might come back to your live stream another time. The chances of them stumbling across the channel is close to zero. So, a huge amount of work can go on to become waste if anything goes wrong.


Studio 91 Media want you to take away the information from this blog and use it when thinking about your next piece of content. Live stream or pre-recorded video content? Think to yourself, am I really making the best and most responsible decision to benefit my product.

Please also remember during this difficult time, video production companies like ourselves here at Studio 91 Media are more passionate than ever to help deliver the best content we can.We want to spread positivity where we can!

We want marketers and consumers to look at the importance of video content and play it smart. Don’t just blindly follow the trend. Stand out with the content you deserve to show and get people remembering your name and your product. Use the live streams to further your cause but please don’t turn away from the positive powers of pre-recorded video content. 

If you are interested in our work, please get in touch. We would love to hear from you and how we could help make your product the best it can be. Thank you and stay safe.

Case study Charity Video

Remote editing: the new normal

Throughout my career, I’ve always done a combination of filming my own content and editing what other people have filmed. Right now, the latter is pretty much all I’m doing. The big challenge for me hasn’t been the editing itself, it’s been the lack of creative and technical control that comes with it.

When I worked for the BBC, producing digital video content for brands like Blue Peter, there were often times when I would be sent a video that a presenter had filmed on their phone, or given a piece of GoPro footage from the cutting room floor. My job was to assess whether it was worth using, and if so polish it up with a slick edit, some tasty graphics and a bit of music.

In the world of non-profits and businesses, there are always times when remote editing is the most suitable option. For one thing, it’s generally a great way to save on filming costs if a client already has existing footage, or has had professional photos taken that can be reworked into a video. It might be that a charity wants to promote an annual event, and has mobile footage that was shot by their staff or supporters.

That was the case for St Ann’s Hospice, a hugely important Stockport-based charity and one we’re very proud to produce video content for. Their Manchester Midnight Walk is a massive annual event, attracting thousands of walkers and raising millions for the charity. They approached me early in 2020 to create a suite of six videos for them, each aimed at a different type of supporter. They didn’t have any professionally shot footage of previous events, but they had plenty of material that people had filmed on phones, as well as professional still images. I’m a bit of a control freak, so part of me is always a bit terrified when I have to edit someone else’s footage, rather than shoot it myself or with my team. But still, there’s a lot of fun to be had finding ways of taking whatever I’m given and creating something that feels genuinely polished and professional.

The secret sauce in this particular case is my bespoke motion graphics, based on the event branding created by the charity’s design team. These give all the video content a cohesive style, even though each individual video feels distinct. As well as the one above featuring Mr Motivator, there was a video focusing on the fitness benefits, one focusing on the difference the funds raised would make, and so on. The stills, footage, copy and music were slightly different on each piece of content, to make sure it would resonate with the intended audience.

As the pandemic loomed, the event ended up being postponed til June, so I reversioned the video content with the new date. Within a few short weeks, though, it became clear that the event could not go ahead. Instead, the ‘Manchester Virtual Walk’ was born, with participants walking their own 5K route in their own time during the month of June. I went back to the existing edit and created this, the (hopefully!) final version of the video.

If you’re interested in our remote editing services, please drop us a line. For some tips and tricks for filming yourself with a phone, read this guest blog about self-shooting that I wrote for Mike Pye + Co. And of course, if you’re able to, please do join in with the Manchester Virtual Walk and support the fantastic, essential work of St Ann’s Hospice.

Video Video content tips

Why is video content important?

Everyone talks about how video content is everything, but what exactly is so special about it, and why is it such an indispensable part of any content marketing strategy? We asked Will Wray-Lang, our Junior Video Producer, to look into it…

Here’s a quick game for you. When you next go online on your mobile or laptop, have a look for video content appearing on every website, profile, blog and app you come across. The likelihood is that more often than not you will come across some form of video content while surfing through. Maybe it’s a showreel or highlights film about the organisation, or it may be something irrelevant and comical which makes you warm towards the marketer. Video content is a great tool for marketers and consumers to build trust and engagement between the parties. The point I’m trying to make is, video content is important – and here is why.

Over 80% of all traffic will consist of video by 2021.

A person filming video content with their phone
Photo credit: Hermes Rivera on Unsplash

The realisation is, consumers want to look at video content, as it is a fascinating tool that spurs return on investment (ROI) for marketers. Let’s look into this in a bit more detail – we should have made a video ?

By the way, if you need help getting started creating video content for your brand or organisation, read our guides on creating your own video content for social media, and how to devise an effective video content strategy.

Marketing in the Digital Age

Over 500 million [think about it – half a BILLION] people are watching videos on Facebook every day.


Let’s take a minute to think about the times we live in. It’s the digital age and content online is being poured on every single day. Our age consists of a video content extravaganza and it keeps on growing. As mentioned by the quote in the introduction, video content is surging and the clients and consumers are also taking notice. 

Marketers are always looking for ways to improve their workflow and build stronger connections with their consumers. They will create websites and social media accounts to interact with their audience on a more personal level, as well as interacting with the businesses they would like to partner with. However if they release video content, it can be a game changer.

97% of marketers claim that videos help customers understand products.


This statement exemplifies the importance of video content for the marketer’s benefit. If the consumer understands the product, they are more likely to invest in it. Video content is simply the best way to give customers a good look at the product or service on offer.

Photo credit: REVOLT on Unsplash

The importance is the same for consumers, who are always looking for the best deals and want to build a connection with a marketer they trust. If you take a minute and think about the amount of websites and social media accounts that are scams, it really is no wonder why they are wary of who they do business with. It can be a dilemma. 

90% of consumers claim a video will help them make a purchasing decision.

Social Media Today

Think about that, 90%! Take note of this statistic and realise the power of video content. It is also important to remember we live in an age where people are so busy and have little time to sit down and read pages of text content, which could be explained in a 1 minute video instead.

 Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.


A landslide of a comparison! Video content targets a varied audience compared to text, from those who may struggle with reading to those who need to see quick fast-paced content to make a decision. It’s a versatile, universal means of communication.

Building trust and providing clarity

The average user spends 88% more time on a website with video.


Between conversion and sales, trust plays a significant role between the two parties, short-term and long-term. If you can trust a company, you are far more likely to go back to them or refer another consumer to them. Video gives the consumer the opportunity to look at what’s on offer and build a realistic expectation of the product or service they will acquire.

Not only this, but videos can also explain the product or service in more depth for the consumer, in the way that text or images just can’t. An example of this could be a new product or a charity explaining why they need donations. Video with dynamic visuals and a well thought-out structure is essential to get your message across.

Why video appeals to mobile users and social sharers

Our research suggests that people who view videos on their phones are 1.4X as likely to watch ads as those who view videos on desktop computers or televisions. And smartphone viewers aren’t just more inclined to watch ads; they’re also more inclined to share them. Those who see ads or branded content on their smartphones are 1.8X as likely to share it as their desktop counterparts.

YouTube Insights
YouTube video content on an iPhone
Photo credit: Sara Kurfeß on Unsplash

Video really does appeal to mobile users on a deeper level than on a desktop and TV. Mobile users tend to feel more connected to their device and adopt a stronger sense of trust when watching video content; it is somehow a closer personal experience.

Social video generates 12 times more shares than text and images combined.

Tubular Insights

Here is an alarming statistic that parades the power of video content. When done right, video has the potential to generate exponential organic engagement. Your product or service is likely to get much more attention if it has video content which can be shared on social media.

Video content helps your SEO

You’re 53 times more likely to show up on the first page on Google if you have a video embedded on your website.


Clearly, Google loves videos embedded into websites! This statistic may be the breakthrough that some marketers and consumers need to bolster their product or service. It can have an unbelievable impact on your business if you make this one improvement to your website, and it may even spiral you into a totally different world of work.

Start making some video!

Whether you’re self-employed, working for a small business or a bigger company, you’re probably a creative sort of person, which means you’ve already got the skills you need to start publishing video content. This blog should have made you realise how important your role really is and the future indicates one thing….it’s only going to grow! Video content can be made in so many different ways from full studio setups to using nothing but a phone; the choices are infinitely varied.

If you’re someone who creates video content, realise the great position you are in and the possibilities that can come in the future. As you build your own websites, social channels and profiles, enhance your video content empire as you could be the ideal link between brands and consumers!

Overall, we are basically trying to say….video content is important. (Apologies if you missed that memo.)  It’s crucial to the success of any product or service. Really take the information on board and see what you can build with the help of video content. It could change your life!